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Finnair - Flight Of Fantasy
Finnair - Flight Of Fantasy
Finnair’s flight attendants regularly post on the Finnair blog, one such attendant, Helena Kaartinen has posted about her recent work in India to help create a dream come true for some special underprivileged children.
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Ms. Kaartinen visited the Saki Naka Pipeline in Mumbai on a visit there and quickly fell captive by the charm of the children living there. She approached Finnair’s marketing department to provide a few of the kids the chance of a lifetime, by flying them to Delhi to perform in front of cameras a Bollywood dance routine.
Finnair quickly jumped on the idea of the project to provide air travel, a first for all the 20 selected children, between Mumbai and Delhi and support for the project, led by the flight attendant and her colleagues.
The blog post features the videos both behind the scenes, and the final video of the dance, where the children can be seen wearing the uniforms of Finnair.
Whilst Finnair haven’t been the first airline to support children charity work, the successful implementation of the blog and YouTube videos helps reinforce their message of charity work around the world, although posted on the company’s LinkedIn, facebook and twitter pages, the videos have only been seen by a few thousand people.