Boeing - 787 Flight Tracker Program

Boeing - 787 Flight Tracker Program

Aircraft manufacturer Boeing earlier this month launched the 787 Flight Tracker Program to keep track of the fleet of their new Dreamliner aircraft as they fly around the world for differing airlines. There are a couple of unique features.

The first is allowing viewers to see on what airlines and what routes the 787 is currently flying. But the more unique aspect is overlaying flight status information with the application “Google Earth”. Viewers see a 787 in the airline’s livery, flying over graphical landscape in Google Earth, in real-time.

Once you’re on the dedicated site, a viewer can select a specific airline flight, and click on “View in Google Earth”. From there, they can zoom in/out to see details of where the 787 flights are. Flight details are updated every 30 minutes, with data from FlightAware. The website even manages to replicate engine noise, and showcase the view from the cabin, so as to place an avid follower a virtual ‘flight’ experience.

The 787 has had a chequered few months due to it’s continuing battle with new technology and had already carried a million passengers before it was grounded for safety reasons. After the fix, Boeing needed to showcase that all aircraft are back in the air, and passengers are flying them around the world. The 787 flight tracker program is a fun and engaging way to build back the brand trust.