Virgin America - Summer of Selfies

Virgin America - Summer of Selfies

For the sixth straight year, Travel + Leisure readers have named Virgin America as Best Domestic Airline (US) in the World’s Best Awards. To celebrate the young domestic airline teamed up with Gogo to offer passengers free mobile internet access to the apps of Instagram, Twitter, and Vine for 15 minutes on every Virgin America flight for 4 days in early July.

During the promotion, they asked travellers to have their “fifteen minutes of fame” in a bid to “show the world that we’ve got the World’s Best guests” suitably timed for the popular travelling weekend of the 4th of July.

The precise idea was to ask passengers to shoot in-flight ‘selfies’ (self-portrait) on Twitter, Instagram, or Vine with the handle #VXSelfie. As a way to reward the entrants, each day, one flyer scored a retweet to the @VirginAmerica followers, along with 10,000 Elevate points. The gallery of submitted photos was also put on their Facebook page.

To support their competition, a tongue-incheek viral video was created by their cabin crew to help passengers work out how best to take a ‘Selfie’ which was shown on the Virgin America blog and YouTube.