Lufthansa - Ramadan Rewards

Lufthansa - Ramadan Rewards

As part of a recent movement that sees Western airlines starting to celebrate non-Western events such as Chinese New Year, Lufthansa have targetted their diverse passenger base in a recent campaign.

For Ramadan 2013, the airline has called on the public to nominate a friend or colleague who they think would love to be reunited with their family. From 25 June to 9 August, the public can nominate and vote via Lufthansa’s website. Lufthansa will provide the 10 nominees, who received the most votes, with free tickets to fly back home courtesy of Lufthansa’s ‘Ramadan Rewards’.

Carsten Schaeffer, Lufthansa Vice President, Sales and Services for Southeast Europe, Middle East and Africa, said:

The world is connected and it should be a simple thing to travel from one destination to another. But sometimes, for people who are overseas it’s not always so easy. At Lufthansa, we believe everyone should be able to spend time with the people they love, and we can help make the world a smaller, happier place. That’s why this Ramadan, Lufthansa is taking the initiative to encourage people to see and do something good for others…It is rewarding to help. So, join the campaign and play an important role in supporting someone to reunite with their loved ones.

The 10 people with the highest number of votes will get to fly to their families via Lufthansa. The top three will fly Business Class while the remaining seven will travel Economy Class.