Singapore Airlines - Asia Destination

Singapore Airlines - Asia Destination

According to a study by the Content Marketing Institute, 80 percent of consumers are interested in being involved in projects with brands they love, however less than 1 out of 5 companies are actually involving consumers.

Singapore Airlines has launched a consumer video contest that aims to drive brand loyalty and research into mobile app usage. The airline is inviting consumers to go to contest.flysingaporeair.com to submit their favorite things to see and do in Asia for a chance to win exclusive travel experiences.

Visitors to the site are invited to help the airline create a “best-of-the-best” video of their favorite things to see and do around Asia. They can share their favorite holiday spots, activities and memories for a chance to win. Entries are allowed once per month through Dec. 31, 2013.

The grand prize is a business class trip for two to Bali, Kota Kinabalu and Singapore, including hotel accommodations by Shangri La and the Four Seasons. Each month, a winner will be selected by a panel of judges from Singapore Airlines staff, based on the aesthetic value and skill that they show. One winner will also be voted to win by the public, as the ‘people’s choice’ during the campaign.

The contest was created by creative agency Managed Digital, which selected SendUs a platform that alows brand to manage user-generated videos in a structural way.