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Air Asia - High 5
Air Asia - High 5
AirAsia was recently named the World’s Best Low Cost Carrier for the fifth consecutive year by Skytrax, and to celebrate the award, it launched a ‘high-five’ themed campaign with the hashtag #Hi5AirAsia to collect as many ‘high-fives’ as possible from the public throughout the region.
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The premise was to upload on instagram a photo of yourself giving the Air Asia crew a High-5 wearing big red foam hands or by getting one of the big red foam hands & take a picture of yourself a high-5 moment with a friend. As part of the campaign, the high-fives were also translated into the number of total promotional seats available for the campaign, which star ted in July.
Two million ‘high-fives’ were collected throughout Asia, and to give thanks to AirAsia guests for their overwhelming support towards the campaign, 2 million promotional seats were offered from a base fare of RM0.05 to all of AirAsia’s route networks.
All-in-fares inclusive of taxes and fees started from as low as RM26.05 (one way) to domestic destinations and more; while international destinations start from RM49.05 (one way).
Siegtraund Teh, group chief commercial officer of AirAsia, said,