British Airways - Silent Picturehouse

British Airways - Silent Picturehouse

The British Airways Silent Picturehouse is a 5-screen cinematic experience where visitors can watch 5 travel-inspired films in a silent room, using a pair of headphones. Participants who purchased tickets were provided a film screening and treats with a twist at their pop-up venue in the heart of London, attended by British Airways ambassadors.

Returning for the second year, BA’s ‘Silent Picturehouse’ featured Skyfall, Top Gun, The Beach, Jaws and their ‘Fan’s Choice’ Slumdog Millionaire. The premise was to show films that evoked travel in different ways and by asking ticket holders to listen on wireless headphones, recreate an in-flight entertainment experience, helping to immerse them in the movie. The event, apart from including a seat and headphones in front of their movie, also included treats such as hotdogs, popcorn, ice-cream, sweets and treats all included in the price of their ticket.

A sneak peek of “Planes” was also exclusively shown at BA’s Silent Picturehouse Kids – the child friendly pop up cinema also in the arches on the southern bank of London, conveniently timed to coincide with the start of children’s summer holidays. The venue also showed a selection of Disney films for children across the five screens, including; Disney-Pixar’s “Up”, “Cars 2”, Tim Burton’s “Alice in Wonderland”, “Oz the Great and Powerful” and “The Muppets”.

The event was fully booked, so the airline added a further date, meaning the event lasted a full 6 days during the last week of July.