Emirates - World's Most Valuable Airline Brand

Emirates - World's Most Valuable Airline Brand

Each year, British brand evaluation consultancy Brand Finance releases its Global 500 report , which ranks the world’s most valuable brands by assessing the dollar value of a company’s reputation, image and intellectual property.

With Apple (brand value of USD 128bn), Samsung (USD 81.7bn) and Google (USD 76.7bn) topping the global char t, 2015’s top 500 ranking includes seven airlines with Emirates as the most valuable airline brand worldwide for the fourth consecutive year. The airline finished 196th out of the 500 evaluated global brands (up from last year’s 234th spot) with a brand valued at USD 6.6 billion, a 21 percent increase on Emirates’ 2014 valuation of USD 5.48bn.

Comments Emirates President Sir Tim Clark,

Emirates is a global company serving a global audience, and as we grow our business we have to also grow our brand. Our brand strategy does not only involve marketing and sponsorships, but everything we do including product innovation and service delivery. Our aim is to become one of the world’s leading lifestyle brands, and to make the Emirates name synonymous with aspirational travel and experiences.

The other six airlines that have made it to the overall Global 500 ranking are Delta (#211 with a brand value of USD 6.3bn), United (#280, USD 4.9bn), Lufthansa (#353, USD 4.1bn), American Airlines (#422, USD 3.6bn), British Airways (#424, USD 3.6bn), and Southwest (#451, USD 3.5bn).

BrandFinance has also made a ranking of the top 30 most valuable airline brands in the world (available here).