Qatar Airways - Where in the World?

Qatar Airways - Where in the World?

Another route promotion that looked to engage the general public via a well-known game comes from fellow Gulf airline Qatar Airways, which used a wheel of fortune to promote its 2nd daily frequency between Doha and Manchester in the UK.

Under a campaign theme of ‘Where in the world?’, the airline asked passersby in the Spinningfields area in the center of Manchester (targetting an ABC1 corporate and leisure demographic) to spin a ‘destination wheel of fortune’ for a chance to win a trip for two to Bali.

All participants also received a branded takeaway box with pre-packaged snacks giving a flavour of where Qatar Airways flies to. To ensure even more people heard about the event, the airline also encouraged tweets of #WhereInTheWorld along with their chosen destination which also increased participants chances of winning.

According to Qatar Airways, the event was held at this time of year when the weather is gloomy, so focusing on warm and exotic destinations would contrast nicely – and get people talking.

According to the airline, the event gained just under 1000 competition entries over 2 days and over 300 organic Twitter entries from visitors to the stand. Qatar Airways also created a video that centered on people talking about their most desirable destinations, which was released on social media, alongside a large brand campaign running through press, out-of-home and online.