Various Travel Brands - Selfie Hotspots

Various Travel Brands - Selfie Hotspots

The selfie rage shows no signs of slowing down and responding to people’s need to find a good spot to take a selfie, several smart brands have been installing so-called ‘selfie hotspots’ – branded locations that make a selfie photo a little more special – which turns consumers in to brand ambassadors as well.

A few examples from airlines, airports and hotels: For its B787s, Virgin Atlantic has developed a bespoke #SkyhighSelfie application that allows passengers to check in on Facebook and share their location with their friends and followers mid-flight for free. The app allows one check-in per person and passengers then can purchase a wifi-connection. Virgin Atlantic also created several #SkyhighSelfie spots in the cabin which provide passengers with a “background to take the perfect selfie onboard.”

At Amsterdam Airport Schiphol, ING – one of the largest Dutch banking companies – has created branded spots where passengers can take selfies. Travellers can stand in front of permanent selfie window stickers posted at the gates, which provide a view of aircraft on the tarmac and display the text “World, Here I Come.”

In Sydney, the 1888 Hotel – a.k.a. the world’s first ‘Instagram-friendly hotel’ – features a ‘selfie booth’, where customers can snapshot themselves when they check in. On a similar note, the Grande Bretagne Hotel in Athens, Greece and the Clarion Hotel in Kristiansand, Norway have placed large stickers on the ground that indicate where guest should stand in order to feature the best background when taking a selfie.