KLM - KLM Brings Miffy

KLM - KLM Brings Miffy

In a campaign highly reminiscent of EVA Air’s world-famous Hello Kitty passenger experience, or Finnair’s Angry Birds flight , KLM is leveraging a cute animated character to appeal to both younger flyers and consumers in Asia.

On August 11, iconic Dutch bunny cartoon character ‘Miffy’ took over two special flights – KL809 between between Kuala Lumpur and Jakarta and KL810 between Jakarta and Kuala Lumpur. Fans of KLM and Miffy (who have partnered before ) could follow the flight on Twitter using the #KLMbringsMiffy hastag, on the ‘KLM Brings Miffy’ blog and on KLM’s Malaysian Facebook page (which has more than 295 thousand likes).

For the flight, a KLM Boeing 777-200ER was completley decked out in cute Miffy paraphenalia, including printed headrest covers, pillows, meal trays and welcome literature at each seat. Passengers booked on the Miffy flight also had fun at the airport, where a life-sized Miffy character appeared to hang out and take photos with them.

The ‘KLM Brings Miffy’ campaign is in line with KLM’s philosophy of making flying inspirational and fun. We hope to raise awareness, especially among the younger audience, of our new KLM cabins and our extensive worldwide network through new and exciting social media activities they can engage with,

commented KLM Country Manager Malaysia-Brunei Aude-Lise Combier on the campaign.