Jetstar Asia x Changi Airport - A World Beyond Boarding Gates

Jetstar Asia x Changi Airport - A World Beyond Boarding Gates

Singapore-based Jetstar Asia and Changi Airport last month installed a bright orange door in Changi’s Terminal 1 transit area, inviting passengers to cross the threshold to adventure. Some walked right past the installation, but the daring were rewarded for their curiosity with a personalised tour of the airport terminal, and its many recreational activities.

Guests spent their transit time escorted as Jetstar’s special guests to enjoy Changi’s kinetic rain display, rooftop cactus garden, swimming pool, butterfly exhibit and the many shops and restaurants of the airport.

Jetstar shared a video of the promotion on its YouTube channel (40,000 views).

On a related note, a previous ‘Europe is Just Next Door’ campaign (video) by French rail operator SNCF placed several multicoloured door installations in Paris’ public spaces which opened up to a fully interactive tour of European destinations.

This campaign relied on real-time satellite connections to the other side of the ‘travel door’ which allowed participants to interact with their virtual hosts. A custom-made digital screen, built to fit the doorframe, completed the illusion that the door led to the other city.

Passers-by who opened the door were entertained by a mime artist in Milan, had their portraits drawn in Brussels, danced with a hip-hop crew in Barcelona, shared a boat ride on Geneva Lake, or joined a group of young Germans on a bicycle tour of Stuttgart.