Oman Air - Befriend The World

Oman Air - Befriend The World

At its core, aviation is about bringing people together across great distances. Oman Air gets that and is trying to set a new Guinness world record for creating the longest human chain of friendship on the internet in honour of the International Day of Friendship.

The airline invites participants to post their own pictures of family members, friends and colleagues holding hands on www.befriendtheworld.com which enters them in a prize draw, with the chance to win two return flights to Muscat from any destination within Oman Air’s network.

On the dedicated website , the airline explains its motivation for the social media campaign:

In testing times, people need a sign for peace and understanding. With our digital human chain, we want to set an example for international friendship via social media. That’s why we called this website befriendtheworld.com.

Oman Air has also shot a video to promote the campaign, which it shared on Facebook page. On the ‘Befriend the World’ site, Oman posts updates on participation. With 67 days left on its goal at the time of writing, 696 people had held hands across the world in 176 shared images.

Mohammed Al Shikely, General Manager Marketing for Oman Air, says of the campaign:

We would be thrilled to set a new Guinness World Record, and with the response we are getting so far, we are optimistic about our success.