Virgin Atlantic - Five Up

Virgin Atlantic - Five Up

Enhancing its reputation as a cool and fun way to fly, Virgin Atlantic recently partnered with global hotel chain The Mondrian and its critically-acclaimed London bar called Dandelyan to delight premium passengers with creatively mixed cocktails in the Heathrow Clubhouse.

Part of Virgin’s ‘Five Up’ initiative to provide outstanding big city cocktail bar experiences to guests, and have the chic bars effectively ‘take-over’ its own Clubhouse bars, the week-long Dandelyan pop-up cocktail lounge at Heathrow offered plush décor and selection of five botanical cocktails. According to Mr. Lyan , the acclaimed mixologist behind Dandelyan, the five specially selected drinks and airy, contemporary atmosphere were a hit with passengers.

“Although they weren’t coming specifically to the Clubhouse to experience our drinks, they were keen to try something interesting, unusual and delicious,” commented the Virgin Blog . “We even had a comment that a visitor from the US called us (in the Clubhouse) the best bar in London!”

Over the past weeks, Virgin’s Clubhouse bars around the world have enjoyed takeovers from popular drinking spots in their own cities: From Quinary in Hong Kong and Hinoki & The Bird in Los Angeles, to Employees Only in New York. The final pop-up bar from Bourbon & Branch in San Francisco took place at the end of August.

Each featured bar has been invited to transform the Clubhouse space to reflect their vibe and city culture, to select their own cocktails and use their own staff, and Business Traveller ran a recent feature about it.