Vistara - Fly The New Feeling

Vistara - Fly The New Feeling

Indian airline Vistara has been looking to make itself a household name by appointing a celebrity brand ambassador who already is a household name in the country.

Deepika Padukone, a beautiful and high-profile Bollywood actress, is a perfect fit for Vistara as she embodies elegance, sophistication and class; all qualities the domestic full-service airlines believes its target customers are keen on.

Vistara helped build hype around the unveiling of their celebrity ambassador by launching a Twitter and Facebook contest where, over several days, they posted photo clues about their secret star. Social media fans of the airline were invited to guess, using the hashtag #whichstar, who the brand ambassador would be – and enter to win free tickets. The hints and excitement (including a flash-mob ) culminated in a big reveal and a television commercial which hit Indian airwaves on August 22nd. It supports Vistara’s brand promise “Fly the new feeling” by showing how new every flight feels to Deepika. The TV spot (which has been viewed more than 3.7 million times on YouTube alone) depicts her in a state of childlike wonder – switching back and forth between star as an adult, and a little girl actress who represents her inner child – as she indulges in the creature comforts of a Vistara aircraft.

In a press release, the airline said: “Through this campaign, Vistara wishes to reach out to its core audience of corporate and frequent flyers, who value a seamless, reliable, and consistent service experience above everything else.”

Deepika also graces the cover and inside pages of Vistara’s latest inflight magazine.