Star Alliance - Round The World With Star Alliance

Star Alliance - Round The World With Star Alliance

Star Alliance has selected seven travel bloggers to travel Round the World with Star Alliance member airlines and report on their journeys.

While the world’s largest alliance says round-the-world tickets are already popular, it is using this campaign to promote a new simplified booking engine featuring new themed itineraries which cater to the interests of different types of travellers: World Food, World Wonders, Architecture Hotspots, Nature Trail, Aquatic Wonders, Ramsar Wetlands, Natural Wonders, Great Hotels, Sports Hotspots, Wine Tasting, Romantic Journey and Luxury Lifestyle. Each of the bloggers selected document their adventures following one of those themes.

For example, Foodie travel blogger Mark Wiens is sampling culinary delights across the globe. Luxury Travel influencer Scott Eddy is sipping fine wines on six continents. Travel blogger and photojournalist couple Megan and Mike Jerrard are enjoying a romantic journey spiced up with wildlife adventures. Meanwhile SCUBA travel blogger Justin Carmack is diving in different underwater hotspots.

Bloggers and Star Alliance airline members have been sharing updates on the trips and promoting the Round the World itineraries by using the hashtag #StarAllianceRTW on Twitter and Instagram.

The new travel inspiration campaign is a collaboration with Marriott International Hotels, and Round the World themed stories also appear on the Marriott Travel Blog.