Air Canada - #FlytheFlag

Air Canada - #FlytheFlag

Thanks to Air Canada and national broadcaster CBC’s very cool Fly the Flag contest, Canadians from coast to coast were recently given the opportunity to fly like Olympic champions.

During the Rio Summer Games, Air Canada invited Canadians to post their most patriotic pictures on social media and tag them with #FlyTheFlag and @ AirCanada for a daily chance to win two round-trip tickets.

The official airline of Canada’s Olympic Team since 2006, and its Paralympic Team since 2007, Air Canada estimates that they flew almost 700 Team Canada athletes, coaches and support staff to Rio for the games last month and their pride in their mission extended to the contest via heavy online promotion and an inspiring “Flying the Flag” TV spot that aired during the games.

The TV spot already has more than 2.3 million views on YouTube and at its peak, the contest scored upwards of 500 mentions per hour online via social media. The #FlyTheFlag contest was written up on sites like Marketing Magazine and proved a runaway hit with Facebook users, with Air Canada’s Facebook page generating nearly 1.7K likes per week during the games.

A simple glance at the stunning winners’ photos proves that Canadians everywhere where definitely flying the flag high for this feel-good initiative. And with Air Canada’s Managing Director of Brand, Andy Shibata hinting at even more emotional, heart-tugging TV spots to come next year in celebration of Canada’s 150th birthday, this campaign looks to be the start of something truly golden for all involved.