Ryanair - #AirportAthletes

Ryanair - #AirportAthletes

While airlines can’t compete in the actual Olympic Games, Ryanair’s Summer Olympic-themed #AirportAthletes social media campaign has definitely taken home the gold online.

Highlighting bad passenger habits like insanely over-packed luggage, chronically late passengers running to catch their plane and more in a series of clever online clips , Dublin-based Ryanair has shown once again that they are the masters of cheeky, attention-grabbing ad campaigns – like their proposed “Remain Sale” which offered passengers flights as low as £9.99 to encourage the UK to remain in the EU in the height of the Brexit dust-up earlier this year.

Reimagining badly behaved passengers as Olympians partaking in goofy, Olympic calibre events like kayaking down the airport terminal people mover, the clips also highlight the benefits of flying the ultralow-cost carrier, like super low prices and Ryanair’s two free carry-on policy .

Unlike United Airline’s epic and beautifullyshot “One Journey, Two Teams” TV spots featuring U.S. Olympians sprinting through airport security and performing dazzling athletic feats in the terminal the aisles of the airplane, Ryanair’s grungier, low-fi spots were definitely geared towards tech-savvy millennials.

Featuring very ordinary-looking men and women in badly lit and often downright dreary airport terminals, the spots also have an edgy, cheeky authenticity that suits Ryanair and their hip, no frills passenger base.

Already creating loads of buzz on the carrier’s Facebook page, Ryanair’s #AirportAthletes campaign has also generated something of a cult following on YouTube.