Sunwing Airlines - Kidcationers

Sunwing Airlines - Kidcationers

Sunwing Airlines is a division of Sunwing Vacations offering package holidays to family-friendly resorts across the Caribbean, Mexico, the USA and Central America. The company’s “Kidcation” program is designed to help parents find kid-friendly holiday deals and prepare for family travel with the help of expert tips and advice.

But Sunwing knows that getting “kidapproval” on family vacations is good for business, so the airline spent much of this summer judging entries and interviewing finalists to find four Canadian kids or teens to become their 2016 “Kidcation Testers” and inspire future “Kidcationers” with the their firsthand reviews.

The campaign called for travel-savvy kids and teens to enter and audition (with permission and participation from a guardian) between February and June for the chance to become a Sunwing Vacations child ambassador. If picked, they could win a free family holiday (to a destination and resort selected by Sunwing) and have 15 minutes of fame as a result of their holiday review being featured on the Sunwing Kidcation website , YouTube Channel and in Sunwing’s annual Kidcations magazine.

During the contest period, parents could visit a special website , complete an entry form, upload a family photo and explain why their child deserves to be the next Kidcation Tester. A panel of judges then narrowed the field to ten finalists who they asked to submit a video. From there, Skype interviews with parents and were conducted and the four 2016 winners are due to be announced soon.

This campaign has seen great regional coverage from the likes of CTV News , Montreal Families , and TravelPress.com.