1 minute read
MEA - The MEA Safety Video
MEA - The MEA Safety Video
MEA has released a new destination-based safety video, which takes a page from other popular videos we’ve featured over the years in these reports by showcasing iconic landmarks and the natural beauty of Lebanon, while delivering critical safety instructions in a fun and engaging way.
Advertisement
It features a group of dancers standing-in as passengers who are led by two members of crew who tour Lebanon’s mountains, snow covered peaks, ancient ruins, the Jeitta Grotto and the famous Pigeon’s Rock formation on the beach.
The crew and dancers change location as they step and swing through the various safety instructions. Seat belt fastening is demonstrated on aerial ski lifts, and life jacket donning instructions are demonstrated on the shores.
The airline chose to publish it as a Facebook video where it received over 880,000 views and nearly 8,500 likes in just over one week. Most of the comments were very positive with people expressing amusement and pride that Lebanon’s beauty was showcased in this way.
One commenter on Facebook who saw the video on the aircraft had this to say:
On YouTube the video had nearly 80,000 views, which is good for one week, but suggests that Facebook might be helping these campaigns get more attention when they are published directly to Facebook.
