SAS - SAS 70 Years

SAS - SAS 70 Years

SAS is celebrating its 70 year anniversary with a series of stories and initiatives featured in its digital and print Scandinavian Traveller magazine, which reviews the past present and future of the airline. A dedicated landing page on Scandinavian Traveller digital lets readers interact with a historic timeline which features highlights of accomplishments over the decades and select highlights of the airline’s history.

Stories shared include the first 22 air stewardesses, the first intercontinental flights, the first flight over the North Pole, and stories about today’s (and tomorrow’s) passenger experience.

SAS has encouraged frequent flyers who are avid readers of its publication to share their own stories with the editorial team through a dedicated email. SAS has collected these in a special column called True Travelers’ tales.

The airline has also used the 70th anniversary celebration to give customers insights into its digital strategy which will make passengers travel experiences easier in the near future, as well as some of the technologies its SAS Lab innovation group is exploring.

Finally SAS debuted a dedicated 737- 800 as its anniversary plane , which will serve routes in Scandinavia, as well as Amsterdam and Dubrovnik airports. The airline put on a historic flight to commemorate its first1946 flight between Sweden, Norway and Denmark, when the airlines which formed SAS began working together (video) , and shared a video history of its fleet history over the past 70 years.