Thomson Airways - Life in Paradise

Thomson Airways - Life in Paradise

UK holiday carrier Thomson Airways (part of TUI group) has been in the midst of a longhaul fleet upgrade now for several years in an effort to entice British vacationers onto its planes and into TUI group’s many longhaul holiday resorts.

The airline has taken delivery of 10 Boeing 787 Dreamliners and has done some cool marketing campaigns to build awareness of the high-tech planes. These include naming contests , giving away free tickets and creating virtual reality tours of the aircraft before they were even built.

While Thomson has built advertising efforts around “high-tech” aircraft, group hotel chain, Sensatori Resorts, has gone the “low-tech” route with the latest “Life in Paradise” campaign. Life in Paradise adult colouring books (a huge trend ) are being promoted by Thomson on social media channels and being given out at resorts to help holidaymakers relax.

Custom-created for Sensatori guests, the Life in Paradise adult colouring books feature scenes from actual Sensatori resorts that are based on photos taken by Sensatori ambassador, model, designer and photographer Helena Christen. Nonguests can download it online and via the Thomson Airways Facebook page.

Inside the both the printed books and downloadable books is a fun contest , encouraging people to pull a post card out of the book, colour it in, and post the finished product on social media with the tags #SensatoriStyle and #colourinparadise for the chance to win a £250 holiday voucher.