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Qantas - #MissingType
Qantas - #MissingType
Qantas has joined a global campaign to save lives by raising awareness of a greater need for blood donations.
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The new #missingtype campaign was originally launched by the UK organisation NHS Blood and Transplant as a call to action after a 30% drop in donations over the past seven years.
As part of the #missingtype initiative 26 different blood services in 24 countries and hundreds of supporting organisations, celebrities and brands from across the world joined forces to highlighting the need for donations by blanking out the blood-type letters A, B, and O in signs and advertising.
Qantas faded the letter ‘A’ on its website and social media signage to grey or pink to show its support.
The airline explains , “In Australia, a blood donation is needed every 24 seconds to provide life-saving treatments to patients - that’s 25,000 donations every week.”
The Australian Red Cross Blood service, which Qantas supports, needs 100,000 new blood donors over the next year to cope with demand. Qantas put these statistics in aviation terms in a series of tweets, saying for example, “In the time it takes this A380 to take off, four blood donations will be needed.”
Others who joined the #Missingtype campaign around the world include Belfast International Airport, Brussels Airport, and Wellington Airport.
