Airline Marketing Monthly July 2018

Page 17

Red Devils Safety Video Brussels Airlines has an A320 named “Trident”, which brought the Belgian national team (the “Red Devils”) to Russia. On board, each player has its own personalized chair, with their name on the headrest cover.

Devils themed scarves and ties.” Coinciding with Trident’s flight to Russia, the airline released a safety video starring the Belgian “Red Devils” players. This is currently being shown across the A320 fleet.

Brussels Airlines says that a special in-flight menu has been developed, in cooperation with the team’s nutri-

During the video, the players narrate the various safety tips, while a “referee” hands out yellow and red cards for

tionists. Meanwhile the aircraft itself transported 90 footballs, 1,300 football shirts and 150 pairs of football shoes to Russia.

various offences such as consuming your own alcohol or smoking in the restrooms.

Finally, cabin crew on “Trident” have been wearing special “Red

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Airline Marketing Monthly - July 2018

In addition to the safety video, Brussels Airlines released a series of “bloopers” featuring the players who took part in the recording.


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