S7 Airlines baggage reclaim belt Russian airline S7 staged a baggage reclaim belt stunt at Moscow’s Domodedovo International Airport. A set of goal posts was painted on a luggage carousel. If your bag hit the “goal” when it was offloaded you won free flights with S7. A Russian sports commentator on a tannoy MC-ed the whole event, and S7 had an English speaking Russian presenter interview the assembled passengers, who came from a variety of different countries.
Airline content around World Cup matches You don’t have to be a FIFA World Cup or team sponsor to create World Cup content. Here are a few airlines that have been doing exactly that, some in real-time: Ryanair regularly pushes out football themed content during the European and English club season. The UK is of course a prime Ryanair market, while many Irish fans follow English Premier League teams. Football also squares with much of the airline’s demographic.
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Airline Marketing Monthly - July 2018
