SAFETY VIDEO ROUND-UP
In the previous World Cup round-up article, we featured the “Red Devils” / Belgian national team themed safety video from Brussels Airlines. However there have been several more over the previous few months. We’ve given a run-down of five: From Air
Transat, British Airways, EL AL, Hawaiian Airline and Thai Airways. As well as giving a short description on each, we asked someone who has watched a lot of airline safety videos over the years to give a comment on the whole safety video genre - SimpliFlying’s director of consulting Marco Serusi.
Air Transat Canadian airline Air Transat’s new safety video was produced by Montreal studio Vallée Duhamel. The studio team of Julien Vallée and Eve Duhamel specialise in “high quality lo-fi videos, visuals, and installations, favouring a playful and experimental approach toward work.” The studio team have in the past produced work for Samsung, Hermés 22 |
Airline Marketing Monthly - July 2018
Paris and Google among others. The finished piece of work looks like an art installation piece, with illustrated backdrops and scenery moving around behind passengers, while the video imparts the usual safety information. Air Transat says that it “plunges the traveller in a playful universe, without losing sight of the main message—inflight safety procedures.”
