EL AL “Supernatural” At the beginning of this year, Israeli airline EL AL came out with a video that reminded us very much of an earlier safety video produced by Turkish Airlines. The airline teamed up with illusionist (he calls himself a “supernatural entertainer”), Lior Suchard, to produce a video complete with tricks and illusions - including a question of where you have to remember a card in a deck Suchard is holds at the start of the video, and give your answer at the end. In a making-of video, EL Al’s director of in-flight services Mira Fizitski talks about the importance of finding a concept that is linked to “Israeli-ness...and at the same time is global.” Why does it remind us of a Turkish Airlines video? Because Turkish Airlines had a similar idea when it recruited YouTube star and digital illusionist Zach King for its video. Although EL AL and Lior Suchard did have the added element of a viewer card trick!
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Airline Marketing Monthly - July 2018
