Airline Marketing Monthly July 2018

Page 25

Hawaiian Airlines Rather than recruit celebrities, or use special effects, Hawaiian Airlines chose to make its home islands the star of its safety video. Even though Hawaiian Airlines uploaded this video in May, it is not a new

piece of work as such. Instead, the airline has refreshed and updated something created all the way back in 2015. This featured crew members and their family showing off their favourite Hawaii spots.

Thai Air ways According to a recent report on the Australian website news.com.au, “fat people” have been “banned from the pointy end of Thai Airways’ Dreamliners.”

new seatbelt airbags in business class.” The website says this also means that parents with infants on their laps may also have to go back to “cattle class.”

Or to be more specific, “passengers with a waistline of more than 142.24cm (or 56 inches) will not be able to fasten the

Meanwhile, the introduction of new 7879 Dreamliners has also meant a new Thai Airways safety video.

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Airline Marketing Monthly - July 2018


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