Corendon Airlines Corendon Airlines mainly flies routes between German airports and Turkish holiday beach resorts. While the other videos above have a creative hook, Corendon Airlines’ new safety video takes a much more basic approach, featuring a single female cabin crew attendant giving safety instructions aided by some computer animated graphics.
Co m m ent f rom Ma rco S eru s i , S i m pl iF lyi ng’ s d irec tor of co ns u lti ng Airline safety videos have been all the rage amongst airline marketers for quite a while now, but amongst all the hype and trendiness it is wise to stop and ask a few questions. The biggest of them is “why” .- why are the airlines making the videos in the first place? Part of the answer is quite clear: safety videos tend to get some media attention and are the only piece of content that passengers are (theoretically) required to pay attention to in every flight. This means that they are prime real estate for marketing teams. 27 |
Airline Marketing Monthly - July 2018
