THE LAUNCH OF SWOOP Is Canada currently one of the most innovative aviation markets? This is one conclusion Shashank Nigam made after trying out “Swoop�, the new ultra low cost airline owned by WestJet.
priced food and drink as well as wireless inflight entertainment on board.
Despite being the cheapest flight he has ever taken (49 Canadian dollars from
As a new entrant in a crowded North American market, Swoop obviously needs to stand out, and is doing so through cheeky, tongue and cheek ads and posts.
Halifax to Hamilton (for Toronto)), Shashank commended the airline for having
For example, to mark Canada Day on 1
friendly flight attendants, reasonably
July, Swoop released a graphic showing
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Airline Marketing Monthly - July 2018
