AIRPORT ROUND-UP We don’t only cover airlines, we feature airports and other aviation brands, such as engine manufacturers too. Here is what a selection airports have been doing over the past few weeks:
Changi Airport, Singapore
Changi Airport SIngapore is 37. Even though that’s not a landmark birthday like 10, 50 etc, the airport has still marked the occasion through a special video. The video has a split screen where the theme is symmetrical beauty, and runs through everything from the arrivals experience, to the restaurants, to the shops. Coinciding with the video, Changi Airport is encouraging social media fans to share posts with the hash-tag #ChangiSymmetry. The airport also runs regular “flash” competitions. For example, coinciding with the World Cup it ran a “score a penalty” photo competition with Adidas, where fans had to draw a goal in front of a Changi-related photo.
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Airline Marketing Monthly - July 2018
