AIR NEW ZEALAND - THE IMPOSSIBLE BURGER “What is the Impossible Burger and why is everyone obsessed with it?”, asked Metro US on 26 June. The Impossible Burger, which has been making waves worldwide, is a veggie burger developed by a San Francisco company that looks, “bleeds”, “sizzles” and (depending on your point of view) tastes like a beef burger. The first airline to serve it has been Air New Zealand, which is offering it in its Business Premier Cabin between Los Angeles and Auckland. To mark its introduction, Air New Zealand produced a funny, short film that nods at The Impossible Burger’s almost celebrity status. In it, two flight attendants walk through security at LAX and greet a TSA employee, who starts scanning their bags. He stops when he spots a dish with a burger going through, after which he takes it to the side exclaiming, “it’s the Impossible Burger, right?!”
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Airline Marketing Monthly - July 2018
