THE DELTA SUMMER WALL
Last year we profiled the Delta Dating
This has now been followed up by an
Wall. This was a campaign launched in cooperation with dating social network
Instagram-worthy “selfie wall”, which is once again situated in the Williamsburg,
Tinder, where people could take their photos in front of Delta destinations such
Brooklyn area of New York.
as London, Paris, Los Angeles or Moscow.
In a campaign developed by ad agency W&K, the wall features the “pilot
The thinking (backed up by a survey) was that showing you are a world traveller will make you more attractive to a potential partner.
alphabet” - e.g “Mike”, “India”, “Golf”, “Hotel”, “Tango” etc. - in a mural created by Amsterdam-based Australian artist Karan Singh.
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Airline Marketing Monthly - July 2018
