Starlux Airlines - Star Wonders
the airline has already produced a safety video that’s got exposure far outside Taiwan. According to the Taiwan News, Starlux invested a significant amount of money NT$30 million (approximately US$1 million) in creating ‘Star Wonders.’ The video has a space-age theme, featuring a group of animated characters (some having one large eye, reminiscent of the Futurama character Leela.) Other characters in the video include a walking carry on bag, and an egg shaped robot. Chinese and English, Chinese and Japanese, and the sign language versions of the video have been produced. The current version is designed for the airline’s A321 aircraft, while a slightly different version will be shown when Starlux’s A350s are introduced in 2050.
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Airline Marketing Monthly | January 2020
Even though Taiwan based airline Starlux only starts flying at the end of January,
