Qatar Airways - Team talk
vested heavily in sports, specifically in football / soccer sponsorship. This includes sponsoring AS Roma, Boca Juniors and FC Bayern Munich. Qatar Airways is of course heavily involved in the upcoming 2022 World Cup in Qatar as the official tournament airline. The latest Qatar Airways safety video ties into this football theme while also leveraging some of the biggest stars in the teams QR sponsors. A six minute video stars Brazilian footballer Neymar Jr., FC Bayern Munich star Robert Lewandowski and AS Roma legend Cafu, who are led through the in-flight safety routine by a double act of coach and kitman played by British television regular Jason Thorpe and comedy actor Ross Hatt. The video takes place in a team locker room, where Lewandowski demonstrates how to use a life jacket, where Cafu helps a younger version of himself attach an oxygen mask and where Paris Saint-Germain star Neymar Jr. makes a special appearance to guide Qsuite passengers.
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Airline Marketing Monthly | January 2020
Similar to its UAE based competitors, Etihad and Emirates, Qatar Airways has in-
