Airline Marketing Monthly - January 2020

Page 7

Japan Airlines Win a trip with JAL

Meanwhile the flights will be from either

pan will again be in the spotlight in 2020,

Tokyo Haneda or Osaka, to one of four

when Tokyo hosts the world’s biggest

destinations chosen by the airline. Trav-

sporting event, the Summer Olympics.

el needs to take place over the Summer

Coinciding with the occasion and to encourage visitors to go and see other areas of the country outside Tokyo, JAL

course when most Olympic visitors will be in the country.

announced that it would be giving away

As the airline explains in its press release,

a huge amount of free return flights -

the idea is to “facilitate regional revitaliza-

50,000 to be exact - to foreign visitors.

tion by bringing tourist traffic to regions

The criteria for qualifying for one of these free flights is as follows. It’s open to non Japanese residents only. To qualify, visitors then need to join the JAL Mileage Bank Programme.

7.

months (July to September), which is of

across Japan, in coordination with the Japan Tourism Agency, JNTO and other related government agencies.” Applications for the free tickets open online from the end of February.

Airline Marketing Monthly | January 2020

Following the 2019 Rugby World Cup, Ja-


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.