Airline Marketing Monthly - January 2020

Page 79

Royal Brunei Airlines - It’s the little things that matter

line’s flights to Brunei and onwards to London. The focus is on RB’s staff, with 25 employees featured in the campaign that has the title, “It’s the Little Things we do to make our service special.“ As the title says the focus is very much on detail orientated customer service f rom RB staff. Quoted in Australian marketing trade website Mumbrella, Australasian regional director, Victor Sharan says: “The campaign highlights that in addition to one of the most modern fleets in the world, what really sets Royal Brunei apart, is the warm Bruneian hospitality experienced by our guests throughout their journey.“

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Airline Marketing Monthly | January 2020

Royal Brunei has launched an Australia focused ad campaign, promoting the air-


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