Emirates - Americas Cup
ticipation in the world’s best known yacht race, the Americas Cup. As part of this, the airline announced that it will be the ‘Official Airline’ partner, which includes the America’s Cup World Series (ACWS), sponsoring all preliminary regattas leading up to the main event in 2021. At the same time, Emirates is the name sponsor of the New Zealand team - Emirates New Zealand. While Emirates is the New Zealand team sponsor and official event airline partner, Airbus is sponsoring the US team, American Magic.
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Airline Marketing Monthly | January 2020
Included within Emirates’ vast sports sponsorship programme is par-
