Airline Marketing Monthly - January 2020

Page 85

Edelweiss - Catch a flight to Buenos Aires

Buenos Aires. Winning involves downloading a special Edelweiss app from the iOS or Google play store, and pointing it at the sky. The idea is to ‘catch’ an Edelweiss flight leaving for Argentina, for a chance to then be on one of those planes yourself. Edelweiss is wholly owned by Swiss International, which is of course in turn part of the Lufthansa Group. Edelweiss flies to a range of leisure destinations from its Zurich base. This includes Argentina, with twice weekly Buenos Aires flights having started in November 2018. Edelweiss isn’t the first airline to produce an app that you have to point at the sky. In 2012, Air France released a ‘music in the sky’ app that pointed up in order to ‘capture’ songs.

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Airline Marketing Monthly | January 2020

Swiss Airline Edelweiss is giving people the chance to win flights from Zurich to


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