Delta - Parallel Reality
Developed in partner-
they walk past the digital
of this year, Delta passen-
ship with tech company
screen. These messages
gers departing from De-
Misapplied Sciences (in
may include personal-
troit will be taking part in
which Delta is an in-
ized wayfinding, flight
the airline’s first ‘Parallel
vestor), the technology
information or updates,
Reality’ experience.
works as follows:
boarding time, the near-
In an innovation that
After security in Detroit,
sounds like something
travellers will see a Par-
that was predicted in
allel Reality display. Par-
the science fiction film,
ticipating customers (the
Geekwire has a good
‘Minority Report’, mul-
technology is opt in) can
write up of the launch
tiple customers will see
scan their boarding pass
announcement, which
personalized content
and select their preferred
happened at CES in Las
tailored to their unique
language.
Vegas. The website calls
journey on a single digital screen – at the exact same time and in their preferred language.
86.
Every customer will then see personalized, in-language messages – tailored just to them – as
est Delta Sky Club or even upgrade/standby status.
the technology ‘mind bending’ and says ‘it might sound like science fiction.’
Airline Marketing Monthly | January 2020
Starting from the middle
