Ajara Life Magazine, Issue 21

BEST PLACE FOR SHOPPING

WHEN THE SHOPPING IS A PLEASURE

Batumi mall

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Austin, Texas USA

Head of Magazine & Design Department

Mehdi Maasoomi

Head of Sales Department

Aphina Martley

Head of Marketing Department

Ninna Sharadze

Head of Logistic Department

Kate Gubaeva

Social Media Manager

Niniko Jakeli

Accounting Department

Ia Surmanidze

Sales Agents

Let’s Discover Ajara!

Ajara

Ajara Life, the English language online and print publication headquartered in Batumi, launched in 2021 under Ruebush Hospitality Group LTD. With over 30 years experience in hospitality and over 15 years of experience in the media industry and our staffs’ commitment, knowledge and energy we feel confident that we will become the most recognised and respected infotainment and Tourist Guide in Ajara & Georgia.

Our genuine point of difference is our primary focus on tourist attractions of different cities in Ajara, Georgia, Cultures, Traditions, Foods and Historical Places, Investment opportunities and Real Estate, Businesses and their activities, Product and Service Offers as well as Public Awareness on New Rules and Regulations, Events and Campaigns so that both business owners, readers and listeners – either Georgian residents or Tourists – win benefit.

Besides, We gather information on the City’s Best Shops, Restaurants, Bars and Hotels, provide the most useful tourist and travel tips, highlight the best in Museum, Theatre and the events in town.

Having the advantage of reaching a wide number of people globally through our online Magazine and Supplement, We intend to better introduce and promote Ajara & Georgia, provide awareness on its tourism potential and information on investment opportunities in various sectors for investors.

Ajara Life Magazine is ideal for introducing new products and services, building established brands, presenting seasonal promotions and getting the return on investment that you expect.

David Ruebush

Founder & CEO

David Ruebush

KASS LAND DIAMOND RESORT

KASS LAND DIAMOND RESORT

1.5 hours drive from Tbilisi New special tourist destination.

Paths Glass Bridge

Three Restaurants

Villhouses

Bikeline Giant Swing

TYPES OF

BATUMI

In Georgia, particularly in Ajara there are truly unique natural conditions to develop different kinds of tourism. The most popular tourism directions are Sea tourism and Ecotourism (Rural Tourism, Bird watching). In recent years other popular tourism directions, such as wine tourism, ski and mountain tourism, Cruise tourism, MICE tourism and Gambling tourism began to develop.

SEA TOURISM

Sea tourism is one of the most popular types of tourism in Ajara. The region’s subtropical climate, warm sea air, seaside resort infrastructure and unique geography are the ideal conditions for vacationers.

The total length of the swimming area is 21 km. The average sea temperature is 16.7 oC.

ECO TOURISM

Ecotourism is one of the leading types of tourism in Ajara. The region’s diverse flora and fauna, as well as abundance of historical and cultural monuments create ideal conditions for ecotourists ecotourism development alike. There are 4 protected areas in the territory of Ajara: Mtirala National Park, Kobuleti Protected Areas, Kintrishi Protected Area and Machakhela National Park.

RURAL TOURISM

The picturesque nature, diverse flora and fauna, and hospitable culture make Ajara an excellent region for rural tourism and rural tourism development. Tourist farms in the villages of Ajara offer visitors the chance to involve themselves in many aspects of farm life, including cattle breeding, poultry farming, horticulture, viticulture and bee keeping. Guests can learn about popular national handicrafts, try delicious local dishes made using pure ingredients fresh from the farm, go horseback riding, hunting, fishing, camping and sightseeing.

Ajarian cuisine is an insperable part of Georgian cuisine; however, Ajarian cuisine has significant Asian influences. Dairy is a highly prevalent component of the foods typically eaten in the mountains of Ajara. Ajarian Khachapuri is the hallmark of Ajarian cuisine. There are also some must-try traditional sweets.

CULINARY TOURISM BIRDWATCHING

The Black Sea Coast, and the surroundings of Batumi in particular, are known as “Eastern Black Sea Migration Corridor”.

More than 1 000 000 raptors migrate through the corridor annually and the area has one of the highest volume of raptor migration in the world. The unique topography and climate of the region attract myriad migrating birds. Needless to say, Batumi is a must-visit location for birdwatchers.

Villages Sakhalvasho and Chaisubani are located in Kobuleti municipality. Both of them are the best places for those, who share information about ecology and migration of raptors. The marked routes lead visitors directly to equipped platforms for bird watching). Despite these villages, bird watching is also possible in Mtirala National Park, Ispani Bog (Kobuleti protected areas) and Chorokhi delta (Khelvachauri municipality)

Since 2012 year, “Batumi Bird Festival” Annually held in Ajara Region. It is important event for bird watchers and many foreigners visit Ajara region in September for the Festival.

The idea of festival belongs to the international environment protection organization BRC (Batumi Raptor Count) and it is supported by the Department of Tourism and Resorts of Ajara.

WINE TOURISM

Winemaking in Georgia dates all the way back to 8000 BC. The traditional Georgian winemaking technique, which uses a traditional clay vessel called a “kvevri”, is a part of the UNESCO Intangible Cultural Heritage Lists. In western Georgia, Ajara has one of the longest lasting traditions of winemaking; Keda Municipality boasts the most well-developed wine culture. “Kedis Tsolikauri” and “Chkhaveri” are two wines produced in Georgia that are unique to Ajara.

Ajara is home to the picturesque beaches of Batumi, Kvariati, Sarpi, Gonio, Tsikhisdziri, Mtsvane Kontskhi (the Green Cape) and Kobuleti. During the summertime, the beaches are often crowded with tourists enjoying their holidays.

OF TOURISM

TYPES

BATUMI

Batumi - the “Pearl of the Black Sea” as it is often called - is administrative centre of Ajara. European architects undertook numerous projects in Batumi at the beginning of the 20th cent. Today, Batumi is still a place of numerous architectural innovations.

CULTURAL TOURISM

As demonstrated by the remnants of ancient monuments, as well as authentic cultural heritage, the region of Ajara is rich in both its culture and history. Ajarian dances “Khorumi” and “Ajaruli” originate from ancient times.

In addition, they occupy an important place in Georgian folklore and perfectly express the Georgian identity. Ajara is also an archeological goldmine. In the 19th cent., Batumi was converted into seaport and European architects started to build the city.

Numerous buildings in Batumi were constructed using different architectural styles, all of which contribute to the city’s distinctive and interesting aesthetic. Additionally, Ajara-Batumi often hosts major cultural, sports and scientific events, public festivals, international musical and film festivals and so on.

Public Festivals:

• Shuamtoba (August)

• Machakhloba (September)

• Kedeloba (October)

• Chakvistaoba (September)

• Selimoba (June)

• Kolkhoba (August)

• Autumn in Keda (October)

One of the most beautiful regions in Georgia, Ajara is situated in southwest Georgia on the Black Sea coastline. Ajara operates as an autonomous republic in Georgia and has its own flag and coat of arms. Turkey borders Ajara to the south.

GAMBLING

Gambling has become a popular tourism offering in Batumi. The city has a wide array of casinos available to local as well as foreign gamblers. At present, the majority of casinos in Batumi are located in within Batumi’s upscale hotels. The recent constructions of upscale hotels in Batumi point to the further development of the casino industry in Ajara.

MOUNTAINOUS SKI TOURISM

Apart from sea resorts, the region of Ajara has great potential for ski and mountain tourism. In highlands the climate is humid. Winters are relatively cold and long, while summers are short and cool. The average height of Ajara’s mountains ranges between 2000-2500 meters. There are on-going ski resort infrastructure projects in the mountains, and there are resorts in the area that are open year-round for recreation, relaxation and entertainment.

MICE TOURISM

The well-developed tourist infrastructure, recently constructed middle and up-scale hotels, and other upcoming projects have made Ajara an attractive and promising MICE tourism destination on both the local and international market. Numerous international trade fairs and different events are hosted in Ajara year-round, making the region one of the most important MICE tourism centers in Georgia.

CRUISE TOURISM

Batumi, a logistics center in Caucasus region, started to become a popular cruise destination in the second half of the 20th century. Consequently, interest in Batumi as a Black Sea cruise destination is steadily increasing, resulting in a growing number of cruise ships entering our region. At present Batumi Sea port hosts several big cruise ships, such as: Riviera, Amadeus, Island Sky, Albatros, Silver Wind, Minerva, Spirit of Adventure, Prinsendam, Regatta, Princess Daphne.

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LET’S DISCOVER AJARA! ROUTES

If have already packed your backpack and are ready to explore the mountains of Ajara, we will help you choose and plan the right route. Our region has a lot of interesting destinations one can marvel over : adventure routes, including in the alpine zone, as well as cultural, historical, culinary or wine routes. All these are accompanied by incredibly picturesque landscapes making your camera working hard throughout your whole journey.

MILISI VILLAGE - MILISI MOUNTAIN - MACHAKHELA NATIONAL PARK - ACHARISAGMARTI VILLAGE

Route type: linear

Route type: walking, car, cycling

Difficulty level: easy

Total: 14.2 km

Maximum height above sea level: 938 m

Duration: 5-6 hours

Cellular coverage area: full

Recommended route: April - October.

The route starts from the village of Milisi and follows a dirt road. It can be completed either by car, preferably 4WD, or on foot. After you reach the border of Machakhela National Park, then you can walk or drive by car through Uchkhiti to Machakhela Gorge.

The distance from the village of Milisi to Mount Milisi is 4 kilometers. This distance is best covered with an all-wheel drive vehicle. Further, you need to walk a 5-kilometer path from Mount Milisi to Mount Archangel (Machakhela National Park). Here the route crosses the walking trail of Machakhela National Park and continues southeast of the crossing point along a dirt road. After 1 kilometer, a concrete road begins, and after another 4 kilometers the road leads to the Visitors’ Center of Machakhela National Park.

The route continues from the Visitors’ Center of Machakhela National Park. To the north, there is a concrete road to the village of Acharisagmarti. After 4 kilometers, the trail turns into unpaved road again. This is where you need an SUV. After 1 km you will come to a road junction. To the west of it, the mountain trail of the Archangel continues. After 2 kilometers, you will meet another crossroads, from where the road leads to the village of Uchkhiti in the northern direction. But our route goes east to the village of Milisi, 4 km from the specified intersection of roads.

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The total length of the route is 45 km

The length of the car road section is 11 km

The length of the pedestrian section is 34 km

Difficulty of the route: medium

Route type: pedestrian, car (4x4)

Duration of the route: three days, two nights

Maximum height above sea level: 2518 m

Cellular coverage area: partial

Season: May-September

It is better to go with an experienced guide. The walk along the wilderness trail will take 2-3 days and requires good physical fitness, use of GPS, orientation in the terrain, as well as the ability to read maps of the area. For spending the night, you will need a tent, which you need to take with you along with other necessary things. We start the route from the village of Akho, which is located 50 km from Batumi, in the municipality of Keda. In the village of Akho, you can visit a monument of national importance - the Akhos Jame (mosque), built on the ruins of a Christian church.

At the beginning of the village of Khinotsminda, there used to be the Church of St. John the Baptist, which by its construction technology dates back to the 8th-9th centuries. According to historical data, only the altar has survived, which in 1919 it was completely destroyed. During the route, travelers will spend the night in Khinotsminda, in the local guest houses or in tents.

5.8 km from Khinotsminda, in the vicinity of Mount Sarbiela, there is a crossroads, from where a 4.4 km hiking trail leads to the north to Lake Tbikeli, and a 9-km trail to Jvarimindori to the east. The trail from Khinotsminda to Lake Tbikeli is marked, its length is 10 km.

Lake Tbikeli, located between the mountains, fascinates at first glance with its oval shape and mirror surface. Around it you will find a very clean meadow and unspoiled nature.

The distance from the village of Akho to the beginning of the walking route is 11 km. This section of the route can be driven by an off-road vehicle. After passing 6.6 km to the north, the route enters the village of Khino. Only one family lives in this village, there is a monastery and the ruins of an old church. According to legend, the name “Khino” is associated with Queen Tamar. Once this village was visited by Queen Tamara and a big feast was held in her honor. Hence the name of the village “Khino” (Lkhini, Lkhena - feast / feast) originated.

The 4-kilometer section of the trail from Khino to Khinotsminda passes through the forest along a dirt road. If you accidentally bump into a vehicle while traveling on the road, you can take it and save your time.

Lake Tbikeli is located at an altitude of 2200 meters above sea level. If you look closely at the clear water, you will easily notice the Caucasian newts in it, listed in the Red Book of Georgia.

You can spend your second night in tents near Lake Tbikeli. It is important to know that there is no telephone connection or the Internet and you cannot contact anyone from here if necessary. In addition, the lake is foggy in the evenings and windy at night. Considering all of the above, it is better to return and spend the night in tents at the already marked place (in Khinotsminda).

Jvarimindori is a spacious alpine meadow, often covered with fog, with wooden cabins. A traveler who has come here from afar can relax in these houses and eat fresh local products.

AKHO - DIDVAKE - KHINOTSMINDA - LAKE TBIKELI - MOUNT KABANI - JVARIMINDORI

LET’S DISCOVER AJARA! ROUTES

MINDAZEEBI VILLAGE - KIKIBO PASTURES (YAYLAS)

Route type: circular

Route type: pedestrian, car, horse, bicycle

Difficulty of the route: medium

Total route length: 32.1 km

Maximum from sea level: 2641 m

Duration of the route: 12 hours 40 minutes

Cellular coverage area: partial

Seasons: May-September

The route starts from the road connecting the center of Khulo and the Gorjomi gorge. The route starts from the road connecting the center of Khulo and the Gorjomi gorge. The village of Mindadzeebi is located two kilometers from here. The route runs along the paved road.

After passing through the village of Mindazeebi, a dirt road for off-road vehicles begins. It passes through the forest. After 8 kilometers, the route reaches the gorge of the Chudurouli River. This spacious plain has been home to numerous folk festivals and events for many years. On holidays, shepherds from Adjara, Adigeni and Guria gather here. Locals call this place Chudurouli.

Next, you need to follow the trail northwest of the Chudurouli river bank. Here you will come across a sign from which you must again follow the river to the northwest towards the Jangjnari yayla.

After reaching the yayla, you must follow the road west to the pass. Here the route intersects with a dirt road that leads east to the Leknari Yaila through a place called “Bodishi”, connecting with the road leading to the village of Gorjomi and the resort of Bakhmaro. To the north, the

trail leads to Mount Tbiseri. On the way, you will pass a place called Karchkhlikapana, Mount Satseravi and reach the Chidila Pass, where the route again follows the unpaved, off-road road connecting Gorjomi and Bakhmaro. After 3 kilometers, you will arrive at the Kikibo Yayla and reach your destination.

The circular route continues from the Kikibo yayla to a dirt road leading to the Chidila pass. From here, to the southeast, you need to cross the road leading to Mount Satseri, which first leads to Mount Tbiseri and then to Mount Karchkhlikapani.

You will cross the alpine fields towards the mountain and reach the pass where the road intersects. At the crossroads, the road goes northeast to Yaila Janjnari, east to Yaila Leknari and southeast to Chudurouli.

From Chuduruli, a dirt road leads through the forest to the Mindadzeebi village.

AJARA IS FOUR SEASON REGION

Ajara’s climate is subtropical, with mild winters and hot summers. The Black Sea coastline is humid compared with highland regions. The mountains are distinguished by the considerable amount of snowfall they receive, which sometimes reaches several meters.

Ajara’s climate is subtropical, with mild winters and hot summers. The Black Sea coastline is humid compared with highland regions. The mountains are distinguished by the considerable amountof snowfall they receive, which sometimes reachesseveral meters. The temperature in the summer reaches 24oC in the plains and 19oC in areas with higher elevations. The average low temperatures in winter in the seaside Ajara is 5oC, whereas in the highland regions are slightly colder (3oC).

SPRING

Spring in Ajara is warm and pleasant - visitors will find themselves surrounded by the scent of newly bloomed magnolias and colorful camellias.. In Ajara rural tourism, bird watching and visiting protected areas become especially interesting in spring time. Those interested in rural tourism can enjoy hiking, camping, rock climbing, wine making, vodka distillation, tasting treating mineral waters and so on.

Summer

The hot, sunny weather and the allure of the Black Sea

attract numerous visitors to Ajara in the summertimethe city will be full of local and foreign tourists. Ajara is home to several resort towns, including Kvariati, Sarpi, Gonio, Chakvi and Kobuleti. All of Ajara’s resort areas are distinguished by their abundance of entertainment venues and tourist facilities.

Autumn

Autumn is one of the best seasons to visit Ajara. The autumn season provides excellent conditions for seaside holidays, rural tourism and wine tourism. In particular, autumn is the vintage period in mountainous Ajara. Visitors can involve themselves in many fun and memorable harvest-related activities, including grape harvesting and wine making.

Winter

Ajara also has great potential for further developing ski resorts. During the wintertime, visitors can enjoy the offerings of Gomarduli and Goderdzi resorts. The resorts have ski routes and lifts for visitors to enjoy. Presently, there are numerous guesthouses in the area available to visitors.

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FOREIGN DIRECT INVESTMENTS HIT “RECORD HIGH” OF $2 BLN - PM

Garibashvili called the number a “significant increase” over 2019, and added revenue in the first quarter had set a “record level” of about $800 million - up by around 38 percent from the same period in 2019.

Georgian Prime Minister Irakli Garibashvili on Friday said foreign direct investments in the country had hit a “record high” of $2 billion in his annual report on Government’s work to the Parliament.

Garibashvili told MPs the world’s “largest and multibillion-dollar corporations have already shown interest in our country’s potential thanks to [the Government’s] innovative approaches to attracting investments”.

He also said export and tourism revenue growth had reached “historic levels”, with travel-related revenue exceeding the 2019 level by 107.6 percent and amounting to $3.5 billion, a figure that also showed a 182.5 percent increase compared to 2021.

The Government head told lawmakers this year’s tourism industry revenue was expected to “set records” in addition to returning to pre-pandemic levels, as seen by the 1.2 million foreign tourists welcomed to the country in the first quarter.

He called the number a “significant increase” over 2019, and added revenue in the first quarter had set a “record level” of about $800 million - up by around 38 percent from the same period in 2019.

The PM also added his Government had a “realistic expectation” of the country hosting more than six million foreign visitors by the end of the year.

Source: Agenda.ge

TOP 6 REASONS TO VISIT AJARA

THERE ARE MANY REASONS TO VISIT ADJARA BUT HERE ARE OUR TOP 6:

1. GEORGIAN HOSPITALITY AND GOODWILL

Exceptional hospitality and the goodwill of the Georgian people make every trip to Georgia very special. According to an ancient Georgian proverb, God sends visitors to Georgia. As such, Georgian culture has developed a strong culture of hospitality. As a guest in Georgia, you will not only experience unparalleled hospitality, but you will also be astounded by the genuine kindness of the Georgian people.

2. THE CULTURE OF GEORGIAN SUPRA AND TRADITION OF TAMADA

3. HISTORICAL AND MODERN ARCHITECTURE

Batumi is one of the oldest cities in Georgia founded as before the Common Era. The initial settlement “Batus” is mentioned in sources from the 4th century BCE. The city’s unique history has contributed to the city’s vast architectural diversity. In the 19th century, during the “Porto Franco” period, European architects completed a number of interesting architectural projects. Later during the soviet and post-soviet times, Batumi was developed into a popular seaport and tourist destination. To this day, Batumi is still distinguished by a variety of buildings of different architectural styles.

The Georgian Supra (a traditional feast) has no equivalent around the world. The culture of toasting does exist in many cultures; however, the Georgian “Tamada” or toastmaster has no parallel. The role of the Tamada is to lead the Supra. The Tamada is considered to be the most honorable member of a traditional Georgian Supra. The ideal Tamada is well educated, has extensive knowledge of Georgia’s history and culture, is eloquent, is sociable, has a good sense of humor and has musical ability. The Tamada should be able to lead a series of toasts on a variety of topics. He should also be able to entertain guests with poems, songs and interesting stories. The Georgian Supra is a fundamental element of Georgian identity, which is why the tradition has been preserved to this very day. In total, there are approximately 300 different toasts, some of which are obligatory for each Supra, regardless of its duration.

All parts of Georgia are interesting, but Ajara is place with the sea, the mountains, interesting traditions and a lot of other reasons why you should visit this region.

TOP 6 REASONS TO VISIT AJARA

THERE ARE MANY REASONS TO VISIT ADJARA BUT HERE ARE OUR TOP 6:

A traditional Georgian feast is a superb display of the diversity of Georgian cuisine, cooking techniques, tablesetting traditions and other accompanying rituals. Ajarian cuisine is an inseparable aspect of Georgian cuisine. In mountainous Ajara, dairy products are common ingredients in many dishes. Boat-shaped Ajarian khachapuri is one of the most famous Ajarian dishes. Sweets also play an important role in Ajarian cuisine. Viticulture is an essential component of Georgian and Ajarian culture that has been cultivated for hundreds of years. In total, there are around 50 different grape species in Ajara that are still used in wine production to this very day.

Georgia is one of the oldest Christian countries in the world, which has had a significant influence on Georgian culture. Gonio, one of the oldest settlements in Georgia, is located in Ajara. It was inhabited in the 8th-7th century BCE. The Gonio Fortress, which was built by the Romans, has mythic ties to the legend of Jason and the Argonauts. Ajara is famous for its stone-arch bridges and different religious monuments. The monasteries, Gelati and Bagrati recognized by UNESCO as World Heritage Sites are located just a few hours’ drive from Batumi. Tbilisi, Mtskheta and other parts of Georgia are also very rich in unique and diverse cultural monuments. Moreover, non-material culture, such as Georgian polyphony and dances, are important parts of Georgian culture. Ajarian songs and dances occupy a special place in Georgian folklore.

AIR & LANDSCAPES

Batumi is an attractive destination not only during the summer season but also in spring and autumn. Visitors can sunbathe or swim as early as the beginning of May. The sea becomes even more pleasant during September and October, given Batumi’s long Indian summers. Winters are warm and summers are hot in Batumi. In addition to the seaside, visitors can also trek to the amazing mountainous regions of Ajara.

Adjara is part of the ancient Kingdom of Colchis, the place where every monument hides history behind it. If you like to read the history in monuments or artefacts, then Adjara should find its spot on your list of the world’s must-see places.

Adjara is the place of new rendezvous where you can have fun and leisure at any time of the year. Adjara has many places to see and discover, especially when you visit for the first time. However, please keep in mind one thing - you want to come back here again.

4. AJARIAN CUISINE AND WINE

6. LONG SEA SEASON, UNIQUE

5. GEORGIAN CULTURE AND UNIQUE FOLKLORE

GRAPHIC IMAGES FROM THE ART MUSEUM

The large-scale graphic exposition presented in the Art Museum reflects the stages of development of this important field of fine arts. Samples of Georgian painting of the new and latest period are exhibited, covering the period from the beginning of the 20th century to the present day. In terms of technique and genre range, the exhibited images are very diverse: watercolor,

gouache, ink, pencil, print media (etching, lithography, etc.). Landscapes, portraits, abstract or narrative compositions clearly show the uniqueness and high artistic level of Georgian graphics.

We offer the readers of “Ajara Life” magazine some graphic samples of modern authors from the museum’s permanent exhibition.

Levan Songhulashvili - visual artist, painter, graphic artist. He studied at the Faculty of Fine Arts of the Tbilisi Academy of Arts (2009-13) and at the New York Academy of Arts in the field of painting (20142015). 2015 At the exhibition-auction jointly organized by the New York Academy of Arts and Sotheby’s auction house L. Songulashvili’s painting “Medusa” was sold, which brought fame to the young artist.

The picture shows a profile portrait of an elderly nun with a headscarf and characteristic features. Clear drawing, animalistic light-shadow effects give the work a characteristic tone.

Dato Korkia - painting, graphics. He studied painting at the Faculty of Fine Arts at the Tbilisi Art Academy in the workshop of Givi Agapishvili (1990-92),and int the Painting Faculty of the American Academy in Paris (1993-96). Works in portrait, landscape genre, creates abstract and conceptual compositions. The presented picture shows the courtyard of the

Tbilisi Writers’ House - this cozy, sunlit, carefree environment creates an idyllic mood. This impression is made more visible by the blindfolded young woman in the foreground, who rests on the table with her head bent and lost in her own thoughts, the purple flowers around her bring a subtle color accent. Refined drawing, soft light-shadow modeling gives the composition an aesthetic expression.

Roman Kricheli - painter, graphic artist. He studied at the Iakob Nikoladze art school in Tbilisi (1972-74). He has been living and working in the USA since 1975. In 2015, the artist’s work “The most beautiful woman in the world” was sold at a private auction for 4.5 million dollars.

The publication Huffpost Arts named Roman Kricheli one of the three greatest figurative artists in the world. The neutral dark background of the picture depicts various objects embodied in conditional space. Effective lighting, Abstracted forms or their textured surface give the work a kind of surreal look.

BATUMI BOULEVARD HISTORY SINCE 1881 & BOULEVARD TODAY

In the new millennium, the boulevard continued to grow at a more rapid pace, antique stile marble sculptures and colonnades project were brought from Italiy, the Summer theater were built, three colored fountains worked out.

History since 1881

In 1881, the governor of Batumi district, A. Smekalov had appeared an idea of creating a seaside park. This is where begins the history of Batumi Boulevard. The first project of the boulevard was developed by well-known Prussian gardeners Ressler and Reier. In 1884, Reseller died, and the successful initiative was handed over to a French nobleman, a famous garden designer Michel D’Alfonse. His contribution to the boulevard planning is so great that in historical sources, D’Alfonse is referred as “Kind genius of Batumi seaside”. The next stage of the boulevard development is associated with the gardener-decorator Iason Gordeziani, who using the knowledge gained in the Versailles Agricultural National Institute, encouraged herbal cover, expanded old and created new nurseries. In the new millennium, the boulevard continued to grow at a more rapid pace, antique stile marble sculptures and colonnades project were brought from Italiy, the Summer theater were built, three colored fountains worked out.

The history of the Batumi Boulevard includes this century-long, continuous cycle, in which all the stages

of the seaside park were enriched and gained the sacred significance. Today it is the most visited and characteristic sight of our city.

Boulevard Today

Batumi Boulevard is the main and most visited sightseeing of the city.

Georgia, distinguished by its growing tourist statistics, hosts about 8 million international visitors annually and about 2 million tourists visit Batumi, named as the Black Sea Pearl.

It is noteworthy that walking in Boulevard for an alien or Georgian citizen who is in Batumi is a ritual, without which no one leaves this beautiful seaside city. The recreation zone, which at the same time is a cultural heritage monument, for centuries, has unites the city’s guests or native inhabitants. It involves a seven-kilometer seaside promenade, 4 historic alleys, bike path, and more than 40 thousand tree-plants planted at different times on the area.

Batumi Boulevard, with its historical meaning and continuous development cycle, became a visiting card of our city where everyone finds their place.

Michael D’Alfons

The foundation of the Batumi Boulevard is associated with the French Gardener Michael D’Alfons. In 1885 he has assigned on the post of the main gardener of Batumi and he is the one who started to develop the boulevard in the French style.

To celebrate his contribution to the development not only of the boulevard but also Batumi botanical gardens, he was often referred to as the kind genius of the Batumi seaside area.

In 2012 the bronze sculpture of Michael D’alfons was installed in the boulevard. Facing the eucalyptus planed by himself, Michael’s sculpture features a satisfied expression on his face.

Iason Gordezian

The gardener, decorator, Iason Gordezian has played a key role in development of Batumi Boulevard. Under his management, new species of plants were introduced and planted. After his success, he went abroad to continue his education. In 1911 he graduated from the Versailles national institute of agriculture. He gained experience of working in gardens in France, Belgium, Switzerland, and Holland. He also held a position of the gardener-decorator in the royal botanical garden in London. After returning to Georgia he brought extensive knowledge and expertise back to the country that he used in implementing number of large-scale projects. In 2012 the sculpture of Iason Gordezian was set up in Batumi Boulevard.

Batumi Colonnades

For over decades as the Batumi Boulevard has been growing, new sculptures and landmarks have been added.

However, the importance and the value of the colonnades have remained timeless making them one of the iconic symbols of Batumi. The local doctor Ivane Mtchedlidze is believed to bring the project from Italy in 1930 with the help of Maksim Gorki.

The construction works were supervised by the chief architect of the town Pavle Nadareishvili while the works were executed by the honorable architect in Georgia Bogdan Kirakosyan.

As the mosaic inscription on the colonnades says the construction processes were completed in 1934.

Ali and Nino

Created by the USA-based Georgian sculptor, Tamar Kvesitadze, a kinetic sculpture of Ali and Nino is undoubtedly one of the most popular tourist attractions in the Boulevard.

7-meter constructions of a man and a woman perform a circular motions for 8-10 minutes eventually merging into each other.

The sculpture was inspired by the Azerbaijani novelist Kurban Said’s eponymous novel.

The sculpture symbolizes eternal motion, love and convergence of cultures. However, each visitor can have his/her unique emotions and associations after attending this performance.

BATUMI BOULEVARD

WELCOME TO BATUMI BOULEVARD

Summer Theater

In 1948-1949 a unique wooden building was constructed in Batumi without a single nail.

This was the summer theater hosting concerts, events and celebrations. In 1998 a devastating fire destroyed the building.

In 2013 the exact replica of Batumi Summer Theater was constructed which continues to host events.

Central Dancing Fountains

Thanks to joint efforts of the prominent Georgian architect Giorgi Erkomaishvili and the Armenian engineers, three colorful fountains were installed in the central entrance of Batumi Boulevard in 1977 bringing vibrancy and a new splash of life to the area.

In 2007, the fountains underwent large-scale renovations as a result of which music was added to them.

Nowadays these musical fountains dancing with rhythm and surrounded by lovely wax sculptures of the boys with pipes, represent the major attraction for tourists.

Cafe Fantasy Octopus

The café fantasy, also known as Octopus is a truly beautiful and magnificent sample of the mosaic art preserved till nowadays in Batumi Boulevard. Designed by the Georgian painter Zurab Kapanadze, the open air café fantasy was opened in 1981 and was functioning for 37 years. Currently it is undergoing major renovation works and a reopening is expected in the near future. The cafe fantasy is one of the symbols of Batumi.

The Woman on a Bike

The peaceful and romantic environment characteristic to the Boulevard has been formed over the years.

Abundance of fountains definitely contributes to the creation of this mood. In 2012 the sculpture a woman on a bike was set up according to the Georgian architect, Irakli Zhvania’s project.

The sculpture is beautifully located in a fountain making it even more peculiar

Alphabet Tower

A 130-meter Alphabet Tower is located in the Boulevard right in the Miracle Park. The architecture of the Alphabet Tower was inspired by the Georgian alphabet which is performed in the shape of DNA alluding to the special importance the Georgian people adhere to the Georgian Alphabet.

Two spiral lines go up to the tower carrying 33 Georgian letters 4 meters each. The Spanish architect Alberto Domingo Cabo designed the project celebrating the Georgian alphabet in a unique way.

Guests of the Alphabet Tower can enjoy breathtaking views on the Black sea from the watching platform (called Panorama bar) which also serves snacks and beverages. The building also houses a rotating restaurant offering wide range of delicious Georgian and European dishes. One turn takes 60 minutes enabling you to have 360 degree views while having your meal.

Lighthouse

The first building of the lighthouse was built in 1863, before the Batumi Boulevard was developed. In 1882 it was redesigned according to the project of the French engineers and since then already for 155 it has been guiding the ships entering the Black sea.

The light coming from the lighthouse stretches far away for 14 sea miles. In addition, the lighthouse is located in a unique spot, where 41 degree parallels of the longitude and the latitude coincide with each other.

The lighthouse also performs the function of a hydrographic center, where weather forecasters observe weather conditions for 24/7. Being an innovative sample of the engineering of that time, the lighthouse has become one of the symbols of Batumi.

Batumi Boulevard, with its historical meaning and continuous development cycle, became a visiting card of our city where everyone finds their place.

Dancing Fountains in the Lake Ardagani

Similar to Old Boulevard, New Boulevard houses number of tourist attractions.

One of them is the French dancing fountains attracting visitors with its hologram shows. ou can watch this beautiful show from a specially arranged platform.

Japanese Garden

The Japanese garden is set up stretching over 1020 sq.m. nearby the university building.

The garden features a miniature lake, decorative bridge and plants typical for the Eastern culture. Finding the Japanese garden is quite easy thanks to red Japanese style entrance gates. (Source: boulevard.ge)

Speak Georgian

The country’s official language is Georgian, but English is widely used. Russian is also spoken by the majority of Georgians. See below for a list of some of the most common words.

Hello .................................................. gamarjoba

Goodbye ............................. nakhvamdis, kargad

Please ........................................... tu sheidzleba

You’re welcome ....................................... arapris

Thank you .............................................. madlobt

Excuse me ........................................ ukatsravad

Yes ........................................................ diakh, ki

No ................................................................. ara

Enjoy your meal ...................... gemrielad miirtvit

Cheers! ............................................ gaumarjos!

I don’t understand ................................. ar mesmis

I don’t know ............................................. ar vici

Help! ........................ mishvelet! damekhmaret!

Hospital ......................................... Saavadmkofo

Ambulance .......................................... sastsrafo

Where is…? ..................................... sad aris...?

Do you speak English? .. inglisurad laparakobt?

How much does … cost? ................... ra ghirs?

What’s your name? .......................... ra gqviat?

Right .................................................... marjvniv

left ................................................... martskhniv

Push (on a door) ................................ miatsekit

Pull (on a door) ............................... gamoaghet

Open ........................................................ ghiaa

Closed ................................................. daketilia

Beer ............................................................. ludi

Wine ....................................................... ghvino

Water ...................................................... tsk’ali

One ............................................................... erti

Two ................................................................ ori

Three .......................................................... sami

Four ........................................................... otkhi

Five ............................................................ khuti

Six ............................................................. ekvsi

Seven ....................................................... shvidi

Eight ............................................................. rva

Nine .......................................................... tskhra

Ten ................................................................. ati

Hundred ....................................................... asi

Thousand ................................................... atasi

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CASTLE’ IN GEORGIAN

AKHALTSIKHE ‘NEW

Akhaltsikhe is a town in Southern Georgia, founded in Middle Ages. Its name means “a new fortress”, because the town’s fortress used to be the most important landmark of the region. In 1579 it was a center of a region of Ottoman Empire, then, during Russian – Turkish war in 1828 – 1829, it was brought back to Georgia, which used to be a part of Russian Empire.

part of Rabati includes touristic objects as hotels, cafes, restaurants, an information center, and even a marriage hall. It is a very beautiful place for a wedding ceremony and a romantic photo shooting, indeed!

Beside this, there are also several interesting places near Akhaltsikhe: an ancient fortress of Atskuri, which has been constructed in the X century, and also Saphara monastery, which kept its beauty even after the most difficult years in Georgian history.

Now, the huge freshly renovated fortress of Rabati remains the main landmark of Akhaltsikhe. Its upper part includes the castle of Jakeli family, where the Museum of Samtskhe-Javakheti region is situated; there are also an Akhmediye Mosque, an orthodox church, an amphitheatre and a citadel. The other

If we talk about important landmarks of SamtskheJavakheti region, we can’t avoid mentioning Vardzia, an impressive cave town founded by King George III in the XII century.

During its golden time it accommodated around 50.000 people. The infrastructure included living quarters, wine

cellars, religious places like churches or monasteries, and even a library. There was even a sewerage system in the town! Hard to believe, that already in XII century far in the mountains people could live in such a developed town hewn in rocks… That’s why you have to go to Vardzia to see it with your own eyes!

THE HOUSE “SAKHLI”

Mafia Winter Cup at Sakhli Что наша жизнь? Игра!

Мы наверняка не удивим вас, если расскажем, насколько развито движение интеллектуальной игры «Мафия» в Батуми. Наша мафия составит достойную конкуренцию не только столичным коллегам, но и любому клубу за пределами Грузии или континента. Да-да, покорив Евразию, мафиози стали осваивать США и Австралию.

Так как же игра, в которую мы все когда-то играли

в школе и во дворе разрослась до масштабов

целой Федерации, стала транслироваться на

YouTube, Twitch, телевидении и превратилась

для многих не только в серьезное хобби и бизнес, но и стала неотъемлемой частью жизни? Всё дело в том, что на сегодняшний день классическая мафия – это игра с жестким регламентом, неукоснительными правилами,

сертифицированными судьями, званиями гроссмейстеров и магистров. К слову, такую мафию еще называют спортивной и нередко сравнивают с шахматами: ведь в ней, особенно на длинной дистанции, тоже не победить без стратегии, самообладания и подготовки.

У игры богатая история, а в каждом городе и стране такая история заслуживает отдельной книги. В Батуми всё началось с Mafia Club Batumi, который 7 лет назад основали Ирина и Валерьян Гвасалия. За этот одновременно длинный и короткий срок о мафии узнали сотни людей, в городе прошло больше тысячи игр и десятки мероприятий, среди которых тематические костюмированные вечера, уроки школы мафии, внутриклубные первенства и, конечно же,

международные турниры. Главными мафиозными поединками в регионе являются ежегодные турниры Batumi Winter Cup и Batumi Summer Cup.

Batumi Winter Cup уже второй год подряд проводился в колоритном и уютном Sakhli. Выбор на это продуманное до мелочей пространство пал не случайно, ведь это не только любимое, но еще и знаковое место для многих батумских игроков: именно здесь они впервые оказались за круглым мафиозным столом и открыли в себе что-то новое и очень важное. Два дня 30 игроков боролись за звание Зимнего Чемпиона Аджарии, а зрители, не отрываясь от онлайн трансляции, болели за своих одноклубников. В игровых залах велись неистовые сражения логики и аргументов, а в перерывах между турами дух соперничества

сменялся дружескими и добродушными беседами, которые превращались в домашние благодаря вниманию и заботе феи Sakhli –Гванцы. А вечеринка с фуршетом, которую она закатила для всех гостей, уже давно стала визитной карточкой зимнего турнира и отдельным поводом приехать в Батуми.

Турнир по традиции закончился улыбками и иногда даже слезами радости. Главный кубок уехал в Тбилиси, серебряная и бронзовая медали остались дома, и все призеры получили подарки от главного партнера Alco Brand и партнера Confetti. А каждый участник, независимо от результатов турнира, увез с собой частичку

батумского тепла и оставил частичку своего.

Photo by @ekaterina.murrr.photo

После начала пандемии стал осваивать профессию

проджект-менеджера, так как на работе очень часто приходилось управлять

несколькими проектами, а теоретических знаний не хватало.

С имеющимися знаниями и опытом в систематизации и построении больших структур, решил попробовать себя в других направлениях, а именно в IT.

BCB Member KUKA TEAM

- Расскажите о себе? Бестужев Андрей, родился в Архангельске, а после школы переехал в Санкт—Петербург. В Грузию приехал вместе с семьей в марте 2022 года. Я по профессии инженер-конструктор, 10 лет работал в направлении тяжелого машиностроения.

- Чем Вы занимаетесь?

После начала пандемии стал осваивать профессию проджектменеджера, так как на работе очень часто приходилось управлять несколькими проектами, а теоретических знаний не хватало.

С имеющимися знаниями и опытом в систематизации и построении больших структур, решил попробовать себя

в других направлениях, а именно в IT. Постепенно углубляюсь в эту сферу и, общаясь с предпринимателями, понял, что многим не хватает знаний и видения о том, как можно ускорить и упростить

действующие бизнес-процессы. С новыми знаниями управления командой и системным мышлением, я решил погрузится в технические нюансы автоматизации. Пройдя обучение, освоил базовые технические знания по автоматизации бизнес— процессов, путем внедрения чат—ботов. Начал работать в этом направлении сначала фрилансером, а позже — открыл компанию kuka team.

- Почему Вы выбрали эту нишу?

Во многих компаниях, где твердо устоялись бизнес—процессы, нет ресурсов и времени, чтобы исследовать новые возможности улучшения/ускорения этих бизнес—процессов. Обладая системным подходом и большим инструментарием, вместе с командой, мы помогаем предпринимателям избавится от рутины, внедряя современные решения в действующие

НОВЫМИ ЗНАНИЯМИ УПРАВЛЕНИЯ КОМАНДОЙ И СИСТЕМНЫМ МЫШЛЕНИЕМ, Я РЕШИЛ ПОГРУЗИТСЯ В ТЕХНИЧЕСКИЕ НЮАНСЫ АВТОМАТИЗАЦИИ.

бизнес—процессы.

Наша миссия: помогать

компаниям снизить уровень

хаоса, повышая управляемость

и давать бизнесу больше

свободного времени на жизнь. Ситуация: проблемы в обработке заказов, управлении клиентскими данными и взаимодействии с клиентами.

Проблема: потеря клиентов, увеличение времени обработки заказов, снижение эффективности команды. Следствие проблем: упущенные возможности, снижение прибыли и торможение роста бизнеса. Выгода: чат-боты автоматизируют процессы, сокращают время обработки заказов и улучшают взаимодействие с клиентами. Расширение возможностей: автоматические рассылки, генерация QR-кодов, распознавание голосовых

сообщений, интеграция с мессенджерами. Освобождение ресурсов: команда сосредотачивается на важных задачах, повышая эффективность и рост прибыли. Внедрение чат-ботов: преобразование бизнеса и достижение новых вершин успеха.

- Каким Вы видите свой проект через 10 лет?

На данный момент все больше запросов на продюсирование экспертов в сфере онлайн образования. Очень много появилось новых инструментов по созданию классных маркетинговых связок, разработке интересных автоворонок, созданию курсов и онлайн трансляций. Рынок онлайн образования активно растет, спрос - тоже не уступает. Думаю будем двигаться в этом направлении ближайшие несколько лет.

BCB - is the community which unites people from different spheres of businesses but with one goal, promote its businesses and share its experiences. Throughout the year we unite various entrepreneurs, business people and specialists. Our community counts over 700 members.

We dont mentor or put out our opinion, we created a platform where people can share their experiences with potentials of collaborations between each business sphere.

We are always happy to meet new members and do not divide people into categories.

Our doors are always open to everyone! Would like to express special thanks to Ajara Life Magazine for the opportunity to announce our community.

“ OUR COMMUNITY COUNTS OVER 700 MEMBERS, WE ARE ALWAYS HAPPY TO MEET NEW MEMBERS AND DO NOT DIVIDE PEOPLE INTO CATEGORIES.

OUR DOORS ARE ALWAYS OPEN TO EVERYONE!

Here, Chef Giga Simonishvili shares her recipe for GEORGIAN BEAN DISH

Lobio (Georgian: ლობიო), is a popular dish made with kidney beans and usually eaten with Mchadi and marinaded vegetables .

The Georgian word ‘lobio’ means ‘beans’. There are a number of varieties of this dish and we will show how to make one of the most popular.

LOBIO

So, prepare your apron and kitchen tools and here we go:

LOBIO (GEORGIAN BEAN DISH)

Ingredients (4 servings):

400 grams of dried red kidney beans, 100 grams of onions, 50 grams of fresh green coriander (optional), 2 cloves of garlic, a pinch of dried coriander, half spoon of dried Blue Fenugreek, 3 bay leaves, 1 tsp black pepper and 70 grams of oil, 2 tsp salt.

Instructions

Soak beans in cold water for two hours prior to cooking. Drain water and add beans, bay leaves and salt to a deep pot containing 1.5 liters of water. Cook on a medium heat until the beans are tender.

Chop the fresh coriander and onions.

Add fresh and dried coriander, Blue Fenugreek, garlic, black pepper and a pinch of salt to a mortar. Grind the ingredients with a pestle. Fry the chopped onions in a pan of hot oil.

Drain the water from the cooked kidney beans but keep 200 milliliters in a separate jug to use later. Use the back of a wooden spoon to mash the beans on the side of the pot.

Add the ingredients that were crushed in a mortar, together with fried onions and the oil they were fried in. Mash all ingredients until completely mixed, add the 200 milliliters of bean water (saved when draining the beans).

Transfer the ingredients to a pot and cook on a medium heat for 4-5 minutes, stirring occasionally. Georgian baked in individual clay pots in the oven.

Bon appetit!

Stay Amazing!

We are passionate about hospitality. Every day we host travelers from all around the world and we know everybody wants an awesome holiday experience. This is why we offer the very best, hand selected vacation properties in Batumi. The apartment you’ll be staying at is special, because it’s a labor of love and attention of a dedicated group of people we call the Ruebush Hospitality Group.

Our team has designed, planned, and developed this property with your maximum comfort in mind. –Whether you’re traveling for business, or on a long-awaited holiday, we’ll be happy to make your trip a hassle-free, and enjoyable experience. The exclusive collection of apartments in our portfolio shares the same common denominator – excellence. We aim to deliver excellence in every aspect: from beautifully designed spaces, to the quality of your sleep, and the impeccable daily service.

We’re incredibly grateful that you’ve taken notice! Over the past 6 years we have hosted thousands of guests. We have thousands of reviews averaging 5 stars. We often get requests for direct bookings, so now we’ve finally created a space for you to book with us directly without incurring any additional channel fees.