777 NW 72nd Ave #1052, Miami, FL 33126 | www.imagenmagazines.com
777 NW 72nd Ave #1052, Miami, FL 33126 | www.imagenmagazines.com
MISSION STATEMENT EDITORIAL TEAM AND FOCUS
EDITORIAL CALENDAR
IMAGEN IS FOR HispanicS who have decided to leave behind old stereotypes and live in the present.
777 NW 72nd Ave #1052, Miami, FL 33126 | www.imagenmagazines.com
MISSION STATEMENT EDITORIAL TEAM AND FOCUS
EDITORIAL content
Alejandro RENDÓN IMAGEN DIRECTOR ” WE FOCUS ON THE Hispanic consumer who excels in society and demonstrates his intellectual and professional greatness, with elegance, class and perseverance. Our pages, will be dedicated to those who shine and showcase themselves in a unique way and with special qualities.” -Ale Rendon
777 NW 72nd Ave #1052, Miami, FL 33126 | www.imagenmagazines.com
MISSION STATEMENT EDITORIAL TEAM AND FOCUS
fashion
culture
777 NW 72nd Ave #1052, Miami, FL 33126 | www.imagenmagazines.com
EDITORIAL content
traveling
MISSION STATEMENT EDITORIAL TEAM AND FOCUS
art
history
777 NW 72nd Ave #1052, Miami, FL 33126 | www.imagenmagazines.com
EDITORIAL content
local events
MISSION STATEMENT EDITORIAL TEAM AND FOCUS
BUSINESS
LIFE STYLE
777 NW 72nd Ave #1052, Miami, FL 33126 | www.imagenmagazines.com
EDITORIAL content
DESIGN
READER PROFILE Income: Under 24% 30.31% 26.68% 18.32%
50K 50-100K 100-150k 150K
MOST HISPANIC WILL CONTINUE COMMUNICATING IN SPANISH
50.6
# OF HISPANICS 5 years or more who speak Spanish at home.
34.3 2010
39.6 2015
56.6
44.9
2016
2017
2018
SOURCE: IHS Global Insight - 2011 Hispanic Market Forecast
GENDER LIFE STYLE
FEMALE MALE
RESTAURANTS: 97% of our readers often go to restaurants. 46% of our readers go to restaurants about 3 to 6 times a
70
53
35
18
0
TRAVELING: 48% of our readers usually travel in first or business class and to the most solicited destinations: Central and South America, Europe, the Caribbean. 82% of our readers plan to travel by air over the next 12 months.
AGE
week.
17-25
Drinks 93% of our readers have consumed or purchased liquor within this month. The most popular purchases are counted as follows:
26-35 36-45
our partners
60
45
30
15
0
46+
Popular Choices: Beer 25% Wine 35% Vodka 20% Champagne 10% Scotch 10%
Area of DISTRIBUTION
Miami Shores
Wynwood/ Design District Miami Beach
[ palmetto & 103st Miami, fl ]
Coral Gables Brickell/ The Roads
AREA
Key Biscayne Sunset
Wynwood/ Design District
38%
Brickell/ The Roads
25%
Coral Gables
10%
Miami Beach
5%
Sunset
5%
Key Biscayne
4%
Miami Shores
3%
Events
7%
South Florida
3%
777 NW 72nd Ave #1052, Miami, FL 33126 | www.imagenmagazines.com
777 NW 72nd Ave #1052, Miami, FL 33126 | www.imagenmagazines.com