Our Brand Book is more than just a set of guidelines for copy and design. It’s who we are, what we do, and why we do it. In the pages of this book you’ll find more than just our story and how it should be told. You’ll find the hope, inspiration, and passion that started a Bone Health Revolution. A revolution that changed an industry, and one that continues to change and save lives every day.
External
For select agencies and partners to clearly articulate the AlgaeCal brand story, our target consumer, and a style guide on how we tell our story.
Internal
To inspire and align the team on the AlgaeCal vision, consumer, and growth strategy.
AlgaeCal’s Brand Book is designed to align the company, agencies, and our partners to our brand strategy, and serve as the definitive style guide for how we tell our story.
The foundation of our Brand is found in our Vision, Mission, and Core Values. When we are fulfilling the promise of these fundamental statements, we are fulfilling the promise of our Brand. Our Vision and Mission are reflected in everything we do and in every contact and communication we have with our consumers.
A world without fear of bone loss.
Guided by science and powered by nature, we inspire people to strengthen their bones.
We live and breathe our Core Values. They don’t define who we strive to be as individuals. Rather, they explain who we are and why we do what we do every minute of every day.
For customers, teammates, and nature. Because we care, we have created a bone-health revolution that serves humanity.
We strive to actually make a difference which is why we fund real research, invest in our team, and do the right thing even when it hurts.
In our experience, “best practices” are substandard. We’re a better version of ourselves month after month because we strive for more.
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Our teammates are “humble, hungry, people-smart, and competent,” making them ideal team players. For AlgaeBuds, our culture is everything.
Necessity is the mother of invention and AlgaeCal is no exception. AlgaeCal
founder Dean Neuls’ passion for all things bone health was born out of a desire to relieve a sudden pain he began experiencing in his own bones. Pain that kept him from doing the things he loved.
His quest for a better, natural alternative to calcium from crushed rocks, led him first to coral calcium. A step in the right direction, coral calcium was shown to slow bone loss—but Dean wanted calcium
that could actually build new bone. Something none of the over 400 existing calcium supplements could do.
And he found what he was searching for on a beach in South America. That’s where he was introduced to Lithothamnion superpositum—an ocean algae that contains all 13 of the essential minerals scientifically shown to support healthy bones. That moment was the birth of AlgaeCal and a find that would change the world of calcium supplements forever.
That was in 2002, and from the beginning it’s been a story full of gamechanging firsts.
AlgaeCal was the first to introduce a plant-sourced calcium. Superior to traditional rock-based calciums, after its introduction six out of the top 10 health food store calciums were made with AlgaeCal’s plant calcium. Since 2002 only AlgaeCal has had the exclusive rights to the unique algae that remains the first, and still best, body-friendly calcium supplement on the planet.
GAME CHANGER 2
AlgaeCal is the first and still only calcium supplement clinically-supported to increase bone density. And we did it in not just one, but in three clinical trials. No other supplement can make that claim.
GAME CHANGER 3
When taken with AlgaeCal’s Strontium Boost as part of our Bone Builder Pack, AlgaeCal offers our Stronger Bones for Life Guarantee, the industry’s first and only calcium supplement guaranteed to increase bone density or your money back.
Pharma declares healthy people with bone loss as “diseased" and offers only to “manage your disease." In other words your future involves more fractures, more hospital visits, and fewer fun activities that makes life worth living. That's quite the dark cloud!
On the other hand, AlgaeCal is the very antithesis of Big Pharma. We offer safe, natural solutions which build healthy bone for the long term. We help people who are labelled as
diseased to return to normal bone density—and the activities they love. We guarantee a bright and positive future for our customers. All of our marketing is reflective of the genuine hope for a better future we offer.
We are not a vitamin supplement company. We are the global leader in natural bone health. It is our only area of focus and concern. That’s why we are leading a revolution that is changing the way people think about their bones, their lives, and their futures.
Every product and service we provide is designed to help the more than 50 million people suffering bone-health issues live full, active lives, free from the fear of bone loss or fracture.
And unlike every other calcium supplement on the market—that at best only slows the rate of bone loss—we offer a premium solution that can actually increase bone density. That’s a claim no other calcium supplement makes because no other calcium supplement can.
We know because we’ve seen it happen again and again and again.
We serve those seeking a plantbased, natural solution to living bonehealthy lives. And we do it by offering the planet’s leading natural calcium
supplement, support, and customer service that no other company can.
Traditional calcium supplements can’t increase bone density. Guided by science and powered by nature, AlgaeCal can—and does.
Like our consumer, we believe nature offers the best bonehealthy solution to living happy, active, and independent lives. Unlike most consumers, we also know that men and women can continue to increase bone density well into their 60s, 70s, and 80s.
Our target consumers are driven by inspiration and hope, place a premium on natural solutions, and are actively engaged in every aspect of their health and wellness.
We don’t rely on models and actors to tell our story. We don’t have to. That’s because every day we hear from real people whose lives have been changed by AlgaeCal. To understand why we do what we do, you need look no further than their stories. Stories of healthy, happy people able to live the lives they want, without the fear of fracture or bone loss. Our success is found in their success. And you’ll find their success everywhere.
Heidy Lozano | boulder, colorado
Lucie Pagé | montreal, qc
Annie Croell | chatsworth, california
Mimi Guzman | sandy, utah
“I got a phone call from my doctor asking me, ‘what is your secret?’”
“You guys saved my life.”
“In one year I had a 25% increase in my overall bone density!”
“It was as if I was given back 30 years.”
“I make decisions everyday to preserve my health and wellness now and for the future. It comes naturally, as it is part of who I am.”
Health and wellness are part of who they are.
Maintaining or improving their health isn’t a chore to them because it's in their DNA. It comes easy to them because it’s what they do naturally–and they prefer to do it, naturally. It influences their identity, lifestyle, and what they eat and do.
They take supplements, eat right, and prefer a whole food, organic diet. They’re active and practice yoga and meditation. They avoid doctors and prescription medications whenever possible. They see themselves as the thought-leader and influencer in their peer group of like-minded women and conduct research independently if they have to. They don’t need help “fixing” their life and lifestyle, but will naturally gravitate towards the best natural solution presented to them.
sex: Primarily Women (88% Female, 12% Male) age range: 56-78 (Baby boomers) average age: 62
DIY Natural
age: 52 (Gen X)
lives: San Francisco, California occupation: Communications Manager
Andrea is the “green one” among her friends. She drives a Nissan Leaf, she installed solar panels on her home a decade ago, and she only grocery shops at Whole Foods or the local farmers market.
Andrea meditates every morning before she drops her two sons off at high school and prepares their lunch, and her own, using organic ingredients. She joins the protests against fossil fuels at the powerplant just outside the city. She is an advocate of the earth and nature. It’s part of who she is and influences every aspect of her life.
Andrea eats a whole food, organic diet and exercises four times a week before work. This is most often a yoga or barre class. She is extremely conscious of the food that goes in her body and the products she uses on her body. It has to be 100% natural, or have a very good reason for not being.
When it comes to healthcare, Andrea relies on a naturopathic doctor. She’s read about how little nutritional education traditional doctors receive in medical school and it appals her. Andrea doesn’t worry about her health much at all. She has a solid diet, exercises, and has a positive outlook on as much as she can. Her naturopathic doctor has recommended several supplements to add to her diet over the years, but even then Andrea has researched them meticulously before starting to take them. She knows that just because something is touted as natural, it doesn’t mean there can’t be side effects.
Her latest challenge is menopause. She’s extensively researched what’s happening to her body, especially her bone health, and is working with her naturopathic doctor to find natural supplements that may help.
age: 67 (Baby boomer)
lives: Athens, Georgia
occupation: Retired bank teller (volunteers at her local church)
Jada Russell is approaching life in her sixties just as she approached life in her thirties. To Jada, life is for living and she thoroughly intends to do so. She was heartbroken to lose her late husband, Frank, a couple of years ago, but she made a promise to herself to live for Frank and do all the things they planned together. She spent two weeks travelling Europe with her friend Gale last year. Next on her list is to float in the Dead Sea. Jada meticulously maintains the organic garden she planted from scratch with Frank 30 years ago, and the produce it bears makes up 60% of her diet.
There has been a slight bump in the road recently for Jada. She was diagnosed with osteopenia. Her doctor is starting to discuss conventional bone drugs to prevent any further bone health decline. Jada is concerned. She has friends who have broken bones due to osteoporosis. But Jada is resolute. She’s never been one to put synthetic drugs in her body unless it’s absolutely necessary and she’s not about to start now. But she’s been taking a calcium supplement for many years. Given that and her active lifestyle, she thought she was doing enough, but it’s obviously not or her bones wouldn’t be in this state in the first place.
On the other hand, Jada is no stranger to doing her own research. Just like she always told her Frank, “research any medication you intend to put in your body before you do Franky. You could save yourself a world of trouble!” She knows that there’s a long list of potential side effects that accompany the bone drugs her doctor is suggesting. She doesn’t want to end up with an eroded jaw just as much as she doesn’t want to end up with bones as brittle as twigs.
Jada is stuck between a rock and a hard place. Above all, she values her independence and the thought of becoming a burden on her children is unacceptable to her. Plus, she’s not ready to give up her hikes, or ballroom dancing with her friends.
“My health and wellness is a top priority, and even though it doesn't come easy, I put in the effort.”
These are the people who put the “pro” in “proactive.”
They have structured routines, and are extremely intentional about their health because health is their top priority. They are super organized, and though it doesn’t come naturally or easy to them, they’re dedicated to doing whatever it takes when it comes to their health and living a healthy, active, and independent lifestyle.
They exercise regularly, track their progress, take supplements, and consume a mostly organic, wholefood diet. And though they are concerned about their health, Proactive Planners make lemonade out of lemons. Even after being diagnosed with a health issue, their response is to do their research to find the best solution for improving their situation and living their best life. When it comes to their health, there is nothing they won’t do.
age: 51 (Gen X) lives: Philadelphia, Pennsylvania occupation: Director of Customer Service
Craig looks good for his age, and he knows it. That's because he's worked hard to look the way he does. He runs five miles every day without fail. He starts his day with an athletic greens shake, two strips of turkey bacon on wholewheat toast and grilled vine tomatoes. And his lunch and dinner often follow a pattern of lean white meat with steamed greens with natural seasoning. Craig tracks all of his workouts and meal plans using an app on his phone. After his wife, Beth, and two teen girls, health is Craig's top priority.
Craig is eager to improve every aspect of his health however he can. So, he meditates every evening and journals for 15 minutes before bed. He has a punching bag in the garage and uses it whenever he finds the time. Craig has a good relationship with his family doctor. In fact, his doctor is a high school friend. Given his health conscious approach, there's rarely anything major to discuss at Craig's routine check other than the torn rotator cuff injury Craig suffered as a high school football player. Craig has had issues with it for years and is keen to avoid it worsening and impacting his life. He also likes to share the latest health research he's conducted and get his doctor's opinion on it.
Recently, Craig has been more worried about his age. He sees older employees every day and analyzes the way they stoop, or groan when they get out of a chair in the staff room. Some of them are not too much older than he is. Craig knows he's in good physical shape but is starting to wonder if there's more he can do to protect his joints and bones as he ages. After all, he knows from reading Men's Health that his testosterone levels will be changing soon and that will change the way he needs to look after himself. Plus, both of his parents had bone health concerns later in their lives and Craig wants to avoid a similar situation. Craig's doctor did mention calcium supplements as a beneficial addition to his regimen, but Craig maintains his diet is providing plenty of calcium already.
age: 64 (Baby boomer)
lives: New Haven, Connecticut occupation: Retired school teacher
Rosalie was diagnosed with osteopenia in her late fifties. She was surprised and confused by the poor DEXA results because she and her husband, Mike, are health conscious. True New Englanders, Rosalie and Mike are as self-reliant, self-sufficient, and independent as they come. Not one to look to big government or big pharma, she eats a healthy diet, regularly attends exercise classes at her church, and goes for long walks every day with Mike and their dog Colin. Rosalie was actually a little embarrassed about the diagnosis. After all, they were doing everything right. Or at least they thought so.
Rosalie was already taking a multivitamin, an over-the-counter calcium, and a prescription thyroid medication at the time of her diagnosis. She's always had the same philosophy when it comes to adding supplements or medications to her regimen. Try natural first, and if that doesn't work go with what the doctor suggests.
It's been six years and three gradually worse DEXA scans since Rosalie was diagnosed with osteopenia. The upgraded calcium supplement with vitamin D and magnesium plus the weight-bearing exercises she read about online have done little more than slow the decline in her bone health. Despite her efforts, she's aware that the next DEXA scan could dip into osteoporosis range and is concerned her bone health is trending the wrong way. Rosalie and Mike have dreamt about hiking the Appalachian Trail since their second date and Rosalie is determined not to miss it.
Rosalie's doctor has suggested that now is the time for a traditional bone drug. Rosalie's approach hasn't worked so far, and he doesn't want to see her with a broken bone. Rosalie and Mike have researched the drug her doctor suggests and it's not without its drawbacks. They still haven't given up hope that they'll find a natural approach but aren't naive about the necessity of a drug if the situation persists.
These are people of action who are actively engaged with every aspect of their health and wellbeing. They will spend the time, effort, and money to get the best result.
Natural supplements are an important part of their daily routine and they will pay a premium for the best, most effective supplements available.
They make up over 40% of the marketplace—and though they may have different reasons for why they're doing it, what they’re doing and what they hope to accomplish is exactly the same. That’s why AlgaeCal is building a singular message and brand that speaks to our consumers in one voice, at every stage of their Bone Health Journey.
AlgaeCal offers solutions for people at every stage of their Bone Health Journey. Whether they’re proactively planning for the future, or currently experiencing bone loss, only AlgaeCal is clinically-supported to actually increase bone density.
Unless osteoporosis or bone loss runs in their family, an early stager is focused more on overall health and may not even be particularly worried about losing bone density at this stage in their life. They take supplements because they’re proactive and believe they’ll reap the rewards later in life when others might start to experience health issues. They may be of an age where they should be concerned about bone health, but mistakenly think their lifestyle, diet, and the calcium they are taking is sufficient.
A mid stager hasn’t had a DEXA scan yet, but bone health is on their radar. They’re of the age where things like menopause or andropause have started to impact their bone health and their friends of a similar age are beginning to be diagnosed with low bone density. They may even be starting to read more into their own family history of bone-health issues too. Mid stagers are looking for a way to avoid bone health issues in the not-too-distant future.
A late stager has been diagnosed with osteopenia or osteoporosis. Their bone density has declined to a dangerous level despite their best efforts. Traditional calcium supplements have not helped address the slide. They are most likely being advised to take bone-health medication. They want to do things their way, the natural way, and are optimistically searching for a solution to increase their bone density.
gives me...
Consumer Truth
Living a healthy, happy life is my top priority
We are the leading source for natural bone health
Bone loss is not inevitable
natural, plant-based calcium supplement clinically-supported to increase bone mineral density.
Everything we do informs, influences, and persuades the consumer to the fact that in the entire bone health industry, only AlgaeCal can make such a claim. We’re directly aligned with the preferences of our target consumer. Leveraging brand signals (all-natural,
plant-based, multi-nutrient, clinicallysupported, guaranteed) to formulate and solidify this image in the mind of consumers. In order to build trust, everything we do, from organic social and paid media, to all other content, must support these components and not distract from the overall impression of the brand.
AlgaeCal “owns” a distinct position untouched by all other competing brands. We offer the world’s only natural, clinically-supported solution to increasing bone density.
(Made with AlgaeCal Plus Formulation)
Rock Sourced Plant Sourced
Processed, Calcium Only Synthetic Ingredients Mass Market
Multi-Nutrient Marine Algae Hand-Harvested
(Source of Life Garden)
(Made with Aquamin)
Annual Bone Loss is Slightly Reduced
Seek the best calcium supplement to achieve their health goals. Early in bone health journey.
Looking to prevent bone deterioration & committed to bone health as a key part of overall health routine.
Committed to getting on top of their bone health and want to increase bone density. Mid-way through their bone health journey.
They have baseline bone density concerns and have recently been made aware that there may be an issue.
Have been formally diagnosed with osteopenia or osteoporosis. Well into their bone health journey.
Seeking a fast and natural alternative to prescription medications to increase their bone density.
The World’s Most Powerful Bone Antioxidants—In One Tasty Serving!
Helps fight the root cause of bone loss at every stage of the bonehealth journey.
For everyone at every stage of the bone health journey.
AlgaeCal built its success on the strength, promise, and guaranteed results of the Bone Builder Pack. It’s an audience we know well, but a small segment of the market.
Future growth and success will depend on positioning AlgaeCal and AlgaeCal Plus as the best solution to the much larger market share looking to proactively prevent future bone loss.
At best, traditional calcium supplements from rock can merely slow bone loss, but only AlgaeCal has been clinically-supported to actually increase bone density.
That’s something no other natural supplement had ever been shown to do.
And we do it with an all-natural, plant-based supplement—and no side effects.
We make claims no other supplement makes because we do what no other supplement can. And we have the studies (and success stories) to prove it.
There are more than 16 bone-supporting nutrients key to healthy bones, but we only get it in two ways—food and supplementation. That’s why what we choose to eat is so important for our bone health. Based on the best available nutritional research and data, our nutritional guide is designed to help consumers know about what foods to choose, and what foods to avoid, to build and maintain strong, healthy bones.
Our Visual Identity sets the tone for the brand and is the visual representation of our vision, mission, and brand messaging.
Every day, consumers are inundated with thousands of marketing messages. How we present our products can be the difference between connecting with our audience and missing our target altogether. So how do we stand out and break through the clutter?
By using images and imagery that are authentic, emotive, and engaging.
We should portray optimism in all of our communications, but none more importantly than with our product.
We are a vibrant, all-natural, and life affirming brand. From our palette to our use of plants, vegetation, water, and how we present and photograph our products, everything should be designed to let people know we are all-natural without them ever having to read a word.
Setting, composition, color palette, and focus should influence all of the above.
The key objective for our photography is to make a connection with our audience—and that means being authentic. And being authentic means being real, genuine, true, and trustworthy. Authenticity supports the honesty of our brand.
Our people should be relatable and human, not distant. They can be attractive, but not modelish. Situations should feel natural, not forced. Photos can be adjusted and balanced as needed to make an overall great image, but our people should remain real, with minimal retouching.
Remember, all kinds of people invest with AlgaeCal. Always focus on relatable images that accurately reflect the diversity of our consumers’ lives and lifestyles. Our photography should be as inclusive as they are.
By engaging people with relatable imagery, we reinforce the approachability, authenticity, and honesty of our brand.
The AlgaeCal brand uses several important logos and marks. Each has a specific role in representing the brand. Identity assets must not be manipulated, altered, or modified for use by other entities.
“Stronger Bones. For Life.” The name AlgaeCal doesn’t tell the world what we do. “Stronger Bones. For Life” does. It carries the double meaning that we help consumers live longer lives, and that the lives they live will be more active, more independent, and much more fulfilling.
The primary logo lockup with “Stronger Bones. For Life.™” stacked below the logo provides more context of what AlgaeCal is. It includes a headline that clearly states what we do. The lockup can be used when the logo is a stand alone or in context and environment where
there are not other supporting assets and or that audience is being introduced to the brand for the first time. The lockup can be used centered, flush right or flush left to provide flexibility. No other headline should be used as a lock up.
The minimum clear space around the logo is equal to the diameter of the circle symbol.
The color and background will determine which version of lockup to use. Plan your layouts to accommodate using the preferred option. Use the full color version of the AlgaeCal logo whenever possible:
full color: To be used in all situations in which no color restrictions are present.
half knockout : (white logo w/ green circle): To be used with discretion by creative team on branded materials optimizing dark green backgrounds. Or in situations where adequate contrast against light green circle is present.
black: To be used only in situations where black and white printing is required.
full knockout: To be used in situations with dark/detailed backgrounds.
Use the knockout (white) or the black and logo when 1-color/2-color printing or co-branding restrictions dictate. For any exceptions to these rules, please contact the brand team.
Digital: 72px by 190px
Print: 1.25 inch wide
Our primary identity is the AlgaeCal letter mark. It represents our brand as all-natural and an authoritative thought-leader in the bone health space. This is the brand’s simplest logo and most recognizable mark. It can be used alone when supported by other identity assets or when the audience is well acquainted with the brand.
The minimum clear space around the logo is equal to the diameter of the circle symbol.
The color and background will determine which logo version is used. Plan your layouts to accommodate using the preferred option. Use the full color version of the AlgaeCal logo whenever possible:
full color: To be used in all situations in which no color restrictions are present.
half knockout : (white logo w/ green circle): To be used with discretion by creative team on branded materials optimizing dark green backgrounds. Or in situations where adequate contrast against light green circle is present.
black: To be used only in situations where black and white printing is required.
full knockout: To be used in situations with dark/detailed backgrounds.
Use the knockout (white) or the black and logo when 1-color/2-color printing or co-branding restrictions dictate. For any exceptions to these rules, please contact the brand team.
Digital: 36px wide Print: 0.75 inch wide
The circle is a graphic device used in our brand to strengthen our identity and create striking communications. It may be used at different opacities and sizes on solid backgrounds, gradients, relevant images, or videos.
V1: The circle is the same weight and proportions as the circle on the logo. The device may be scaled and extend from the frame.
V2: The circles' stroke weight is 3/4 the width of the weight of V1. The device may be scaled and extend from the frame.
* The graphic device may not be used as an alternative logo for AlgaeCal.
White
Animation
Our circle may be distorted and animated at the discretion of the creative team. However the circular shape must remain intact and never morph into an oval or different shape.
The circle must be used in moderation and not interfere with the legibility of the communication.
Proper use of the logo is vital to the integrity of the brand. Altering the logo fractures the brand and weakens the overall image we want to project. Never do any of the following. No exceptions.
Stronger Bones Guaranteed
Stronger Bones. For Life.
Stronger Bones Naturally
Stronger Bones. For Life.
Stronger Bones for Life
Stronger Bones. For Life.
When it comes to writing for AlgaeCal, think more conversation than copy. Our consumer is educated and knowledgeable, and though they want–even crave–the information we have to share, they don’t want to be talked down to.
Think of our tone and voice as the copy equivalent of a conversation with a Bone Health Consultant. We are informative, engaging, likable, approachable, and should always reflect the values, lifestyle, and personality of the people we serve.
Everything we do is backed by the most current documented research and experimentation. We are the real deal and should always communicate in a manner that positions us as the clear global leader in natural bone health.
We are not a boring brand. We are vibrant, fun, and full of life— even when we’re educating our consumer. Our companions on our bone health journey are a group of people with a zest for life. Our copy should reflect the same.
We never lie, exaggerate, or stretch the truth. Ever. Our goal is to be the most trusted bonehealth source on the planet and we never do anything that will violate our consumers’ trust.
A core belief of our audience is that natural solutions are the best solutions. The visual look and feel of the brand screams premium and all-natural. Our copy should be no different.
Our consumer is proactive, positive, and optimistic. Our copy should be the same. We deal with fear and frustration through inspirational and hopeful stories that show their best years are still ahead of them.
Our copy shouldn’t just reflect that we really care, but should do it in a tone and manner that makes the consumer like us as much as we like them. Every word should reflect our sincere desire to help improve their lives, and that we do everything we do with the consumer’s best interest at heart.
Branded DR drives acquisition without ever sacrificing the brand. We are the global leaders in natural bone health. Nothing we do or say should ever reflect or suggest otherwise.
We write purposeful copy that gets consumers to take action. And the purpose of the headline is to get consumers to the first line. The pur-
pose of the first line is to get them to the second line. The purpose of the third line...I think you see where this is going.
Every word and image must authentically position AlgaeCal as the trusted global leader in natural bone health. Think Nike and Apple, not late night infomercials. Our brand is always a reflection of how our consumer sees themselves.
Great DR reflects the voice of the consumer and is based on proven sociological and psychological principles of influence and persuasion. Bad DR is manipulative and misleading. Our consumer is smart and can tell the difference.
DR is in everything we do. Whether the goal is acquisition or building awareness, we are trying to generate a response. Though tactics and tone may change depending on where the message lives in the funnel, the principal and voice remain the same.
We can stop bone loss. We can increase bone density. As a supplement company, we are hypersensitive to how we position ourselves in the market. Click on the link for specific legal guidance and guidelines. We are always the Real Deal.
In seeking to enrich, enhance, and improve people’s lives with the best calcium supplements, we started a movement that also offers unmatched support and resources for the bone-health consumer.
In the AlgaeCal Community customers have full access to experts like best-selling bonehealth author Lara Pizzorno, and physical therapist and certified yoga teacher Dr. Emma Gasinski. They’ll also find support, solutions, and success stories of over 20,000 community members just like them who are helping each other live healthy, happy, and independent lives.
Every day, Community members discover how others have not only stopped bone loss, but find solutions that actually help them rebuild stronger, healthier bones—naturally.
AlgaeCal offers unparalleled customer service, and our Bone Health Consultants (BHCs) are the living, breathing embodiment of everything AlgaeCal’s brand stands for.
They’re available 7-days a week to answer any questions customers or consumers may have
about their DEXA scan, nutrition, or any other bone health topic. It’s a completely free service. Our BHCs are there to accompany, comfort, and support our customers and consumers at every step of the way of their bone health journey.
Gala Bahagia Kendra Arsadjaja
AlgaeCal prides itself as the industry leader in providing consumers with the most accurate and up-to-date content and scientific research regarding supplements, diet, and exercise necessary to improve consumers’ lives at every stage of their bone health journey.
Whether it’s on social media, in a blog, or in the pages of AlgaeCal’s Bone Health Companion, our print newsletter, you’ll find inspiration and information on how you can live an active, independent life, free from the fear of bone loss and fracture.
AlgaeCal has enlisted the guidance of the bone-health industry’s leading experts to form AlgaeCal’s exclusive Scientific Advisory Board. The board is composed of doctors, authors, and innovators at the forefront of bone-health research.
Based on the most current research, studies, and results, they reject traditional thinking on
the inevitability of bone loss. As board members, they help guide decision making on AlgaeCal’s supplements, and provide the latest information to aid consumers on their bone health journey.
Dr. Liz Lipski
phd, cns, facn, ifmp, bchn, ldn
Professor and Director of Academic Development, Nutrition Programs in Clinical Nutrition at Maryland University of Integrative Health
Lara Pizzorno mdiv, ma, lmt
Author of Healthy Bones Healthy You! and Your Bones; Editor of Longevity Medicine Review
Prof. Didier Hans phd, mba
Head of Research & Development, Center of Bone Diseases, Lausanne University Hospital CHUV, Switzerland Dr. Loren Fishman md, phd
Medical Director of Manhattan Physical Medicine & Rehabilitation and Founder of the Yoga Injury Prevention Website
AlgaeCal HCP gives health care professionals a natural option to support their patients’ bone health with the only supplements clinically supported to build bone density.
Patients are increasingly seeking treatment from doctors and other functional and integrative medicine specialists, such as chiropractors, dietitians, nutritionists, and acupuncturists.
Through AlgaeCal HCP, these forward-thinking practitioners can offer their patients direct access to the best, all-natural solution for building healthy bones and proactively preventing boss loss.
Nature is at the core of everything we do. AlgaeCal is an all-natural, plant-based calcium sustainably harvested off the Atlantic coast of South America.
We are committed to creating the world’s best calcium supplement while working to leave the Earth (and our oceans) better for future generations.
Our oceans are home to over 96% of the Earth’s water. It’s also the home of our plant-based algae. Caring for our oceans is a top priority, which is why we partner with Plastic Bank to help stop plastics from polluting our precious oceans.
We sustainably harvest our algae to ensure there is no digging, disruption of marine life, or any damage to the environment.
When it comes to sustainable practices, minimizing the negative impact of our packaging is a top priority.
We know that caring for the environment begins at home with each and everyone of us.
We are AlgaeCal. We attack every day with the singular goal of helping people at every stage of their bone health journey live the healthy, happy, fulfilling lives they’d always dreamed of. And we’re just getting started.
