10. Operation Overview 10.1 How does it work? Benefacial will be first announced by our brand
10.2 Implementation To have a clear control of the ma-
ambassadors and influencers. Brand ambassadors will
naging of Benefacial, the following
receive PR boxes and influencers will post about Be-
time table was developed.
nefacial on their Instagram stories; both tagging Benefacial’s Instagram profile. A countdown will be posted Benefacial’s website and social media to generate hype.
10.2.1 Time table
10.3 Sustainability strategy This strategy can be found on section 9 of this document.
