CNH
KIWIN’S GRAPHIC STANDARDS MANUAL 2015-2016
CONTENTS BRANDING Why it is important
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FONTS 2-4
Primary Serif/Primary San Serif/Alternative San Serif/ Alternative Serif /Display, Rules, Examples
LOGO 5-8 Wordmark, Wordmark rules, Seals, Seals rules, Examples CO-BRANDING The Eliminate Project COLORS Colors/Color codes
9 10
GRAPHIC ELEMENTS 11 Scribble pencils, Key Club doodles and keys PHOTOGRAPHY 12 Rules, Examples
BRANDING
Why it is important Question. What do you think of when people mention company names? Their logos, right? That’s exactly the purpose of Key Club Graphic Standards. It is a type of branding and marketing that the K-Family does in order to help people in and out of the K-Family recognize the organization’s products. In order for KIWIN’S to become stronger and identify with the other districts, Key Club Graphic Standard is something that is extremely vital in creating that connection.
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FONTS PRIMARY SERIF
Garamound Premier Pro
PRIMARY SAN SERIF
Myriad Pro
ALTERNATIVE SAN SERIF
Century Gothic Verdana
2
ALTERNATIVE SERIF
Goudy Old Style
OPTIONAL DISPLAY FONT
Walk around the block
RULES -Do not stretch fonts -Focus on using two fonts to make your graphics, newsletters etc. look organized -If applying for distinguised officier award, it is required for you to follow these fonts. Using another optional display font does not affect the award -Primary Serif and San Serif fonts are recommended in formal documents
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FONTS//EXAMPLES EXAMPLE ONE
Header/Headline
Myriad Pro-48pt
Title
Myriad Pro Bold-14pt
Body-Lorem ipsum dolor sit amet, consectetur adipiscing elit. Proin non dictum magna. Praesent in arcu aliquet felis porttitor viverra. Donec quis ultricies tellus. Curabitur libero lorem, convallis et dolor ut, maximus dapibus tellus. Sed ultrices eget arcu sit amet rutrum. Vivamus ultricies scelerisque est, sed laoreet diam ullamcorper sit amet. Sed bibendum eget nulla eu lacinia. Quisque id ligula augue. Suspendisse vel ipsum egestas, facilisis arcu quis, venenatis risus.
Garamound Premier Pro-12pt
EXAMPLE TWO
Century Gothic-48pt
Header/Headline Title
Century Gothic-14pt
Body-Lorem ipsum dolor sit amet, consectetur adipiscing elit. Proin non dictum magna. Praesent in arcu aliquet felis porttitor viverra. Donec quis ultricies tellus. Curabitur libero lorem, convallis et dolor ut, maximus dapibus tellus. Sed ultrices eget arcu sit amet rutrum. Vivamus ultricies scelerisque est, sed laoreet diam ullamcorper sit amet. Sed bibendum eget nulla eu lacinia. Quisque id ligula augue. Suspendisse vel ipsum egestas, facilisis arcu quis, venenatis risus.
Garamound Premier Pro-12pt
SERIF AND SAN SERIF
K 4
Serif fonts have ‘tails’ on the edge. Compared to the san serif letter, the edge is flat.
K
San serif fonts have no ‘tail’ on its edges. Its ends are flat and has a bolder effect.
LOGO//WORDMARK WORDMARK-KEY CLUB
WORDMARK RULES-KEY CLUB 1. SPACE
K There should spaces of the height and width of the ‘K’ all around the edge. This is called white space or ‘K-space’.
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The wordmark can be stacked as wellmaking more white space available and less prone to cramping.
The wordmark can also be displayed vertically.
2. Don’t stretch, shrink, or stretch the wordmark. 3. Don’t ‘remake’ the wordmark. Keep it as it is. 4. In order to maintain the integrity of the wordmark, hold SHIFT and then drag the corners to make it bigger. This will prevent stretching.
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LOGO//SEALS SEAL-KEY CLUB TIP- These seals are used on graphics, shirts, merchandises, and any official documents.
1. Space. Keep the spaces around the seal free from clutter. Use the band width as a reference. 2. The minimum seal print size=.75 inches wide. Minimum seal web size=54 pixels wide. 3. Just like the wordmark, do not disfigure the seal. 4. Use the Kiwanis logo on official documents.
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LOGO//EXAMPLE
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CO-BRANDING THE ELIMINATE PROJECT
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COLOR PANTONE BLACK
PANTONE 295 BLUE
PANTONE CYAN
PANTONE 382 GREEN
CMYK 0 / 0 / 0 / 100 RGB 35 / 31 / 32
CMYK 100 / 70 / 0 / 40 RGB 0 / 47 / 95
CMYK 100 / 0 / 0 / 0 RGB 0 / 174 / 239
CMYK 29 / 0 / 100 / 0 RGB 193 / 216 / 47
HEX 231f20
HEX 003366
HEX 00aeef
HEX c1d82f
PANTONE PANTONE 158 ORANGE 463 BROWN
PANTONE 187 RED
PANTONE MAGENTA
CMYK 0 / 61 / 97 / 0 RGB 245 / 128 / 37
CMYK 30 / 56 / 100 / 37 RGB 128 / 86 / 27
CMYK 0 / 100 / 79 / 20 RGB 196 / 18 / 48
CMYK 0 / 100 / 0 / 0 RGB 236 / 0 / 140
HEX f58025
HEX 80561b
HEX c41230
HEX ec008c
PANTONE PURPLE
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CMYK 38 / 88 / 0 / 0 RGB 165 / 67 / 153 HEX bc34ba
PANTONE 122 YELLOW
CMYK 0 / 17 / 80 / 0 RGB 255 / 210 / 79 HEX fed450
GRAPHIC ELEMENTS SCRIBBLE PENCIL
For more scribble pencils, please visit keyclub.org
DOODLES
OTHER
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PHOTOGRAPHY RULES 1. Keep the background simple 2. Remember what the subject is and focus on the subject 3. Think about lighting and composition 4. Relay a message through your photo 5. Printing resolution should be 5.5 megs+ and 1200 x 1600 px Best size is 24 megs+ and 2400 x 3600 px
EXAMPLES
For the graphic elements, check out keyclub.org
ANDREA HU DISTRICT BULLETIN EDITOR KIWINS.DBULED@GMAIL.COM 626-400-3983