The Week In Retail Issue 29

Page 29

BEFORE YOU GO...

RETAIL RANDOMS MCDONALD’S

WHILE WE CAN HARDLY BE PROUD OF OUR DECISION, WE’VE DECIDED TO DEDICATE THIS WEEK’S RETAIL RANDOMS PAGE ENTIRELY TO BURGER-FLIPPING BEHEMOTHS MCDONALD’S.

ENGLAND’S ONLY MCDONALD’S FREE COUNTY IS NO MORE

BURGER KING URGES CUSTOMERS TO BUY MCDONALD’S Marketing has a lot to answer for these days and the latest example of a faux-controversial, social media attention-grabbing stunt is Burger King’s campaign ostensibly urging customers to buy from its deadly foe, McDonald’s.

It is with a heavy heart and a tear in either eye that we bring you the sad news that England’s only McDonald’s-free county is no more, following the opening of a new store and drive through in Rutland. Rutland, in the East Midlands, had for many years been the proud and only bearer of the ‘McDonald’s free’ badge of honour – but a new joint on the outskirts of Oakham will open tomorrow. Before Rutland County Council approved the plan for the fast food chain, there was some resistance among residents with one objection stating: “I’m proud Rutland is the only county not to have a McDonald’s.”

WEDNESDAY 4TH NOVEMBER 2020 / ISSUE 29 / SLRMAG.CO.UK / 29


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