SALES-BOOSTING SOLUTIONS
HOME DELIVERY BY ANTONY BEGLEY
HAS HOME DELIVERY’S TIME ARRIVED? Home delivery was already growing rapidly before the Covid-19 crisis even kicked in but in the last month or so it has rapidly evolved into a core service for many local retailers.
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elivering products direct to customers’ homes has been a trend that has been slowly bubbling away over the last year or so with more and more local retailers seeing the potential to significantly grow sales and profits by adding a home delivery service. Reliable data is thin on the ground but a recent (precoronavirus) report from HIM and MCA Insight found that the UK foodservice delivery market grew by 18% to £8.4bn in 2019. The report also predicted that the market would grow a further 9.2% by 2022 – but all of this COMMON WEEKLY was before Covid-19 kicked in and home rear view mirror, many consumers will SALES INCREASE delivery became virtually an emergency have gotten used to the convenience of THROUGH SNAPPY service offered by countless local retailers home delivery and will continue taking SHOPPER across the UK. advantage of the service. Yes, the report above focuses exclusively A couple of options to consider are an on foodservice – mostly delivered fast food – but established solution from Snappy Shopper and a the trend towards consumers ordering food and drink for brand new one from PayPoint. delivery to their door is set to open up huge opportunities SNAPPY SHOPPER for local retailers. Scottish tech company Snappy Shopper has been making Many local retailers have made do with what they have home delivery easy for local retailers since 2018 and app it available: a telephone to take orders and a van to deliver offers has been a huge success for many users with some them. But there are more and more options out there that adding £7,000 or £8,000 a week in sales without damaging retailers can call on to take their home delivery service to in-store sales. the next level. The average basket spend per order through the app is an It seems clear that when Covid-19 is finally in the
£7,000
20 / SLRMAG.CO.UK / ISSUE 1 / WEDNESDAY 22ND APRIL 2020
