DIGITAL
LOYALTY CLUBS MYDD POINTS
COMMUNITY RETAIL SCHEME GETS CLEAN ENERGY BOOST CLEAN ENERGY DEVELOPER HIVE ENERGY HAS BECOME A PRINCIPAL INVESTOR IN MYDD POINTS, THE FAST-GROWING DIGITAL LOYALTY PROGRAMME FOR INDEPENDENT BUSINESSES IN
D THE UK.
igital loyalty programme business MyDD Points is set to accelerate the roll out of its solution to independent stores across the UK following a significant investment by clean energy developer Hive Energy. MyDD Points enables local businesses to communicate directly with their customers, promoting their deals and discounts more efficiently while allowing customers to collect points and earn rewards via a smartphone app. The company says the solution was created to support independent retailers, shoppers and communities and the fresh investment will allow for a more rapid expansion across the country, helping to drive the ‘Buy Local’ movement, reduce food miles and strengthen the relationship between local independent stores and their customers. “We are delighted to announce a significant investment in MyDD Points,” said Giles Redpath, CEO of Hive Energy. “MyDD enables businesses and encourages consumers to source and buy locally. Conscious consumerism will be a key part of the green recovery. We want independent retailers and our high streets to thrive in these trying times and the MyDD team and their values are a good match for our own.” Founded in 2018, MyDD Points has partnered with hundreds of independent businesses to give them access to
the same advantages and benefits of other corporate loyalty programmes, but at a fraction of the cost. “Our mission is to help communities thrive and remain vibrant by strengthening the bond between local independent stores and their customers,” said Kandiah T Konesh, CEO of MyDD Points. “It is extremely exciting to be partnering with Hive Energy. Their investment into MyDD Points gives us the opportunity to accelerate our programme’s growth and in turn, help thousands of independent businesses run their own world-class loyalty programme, enabling them to grow and flourish.”
WEDNESDAY 25TH NOVEMBER 2020 / ISSUE 32 / SLRMAG.CO.UK / 23
