NOW THAT’S A GOOD IDEA…
OUT THE BOX CYBERTILL ROUND UP
THE CHARITY TIN GOES DIGITAL THE CYBERTILL ROUND UP SOLUTION ALLOWS RETAILERS TO RAISE MONEY FOR THEIR CHARITY PARTNERS BY SIMPLY ALLOWING SHOPPERS TO ROUND TRANSACTIONS UP TO THE NEAREST POUND WITH THE EXCESS AMOUNT AUTOMATICALLY DONATED TO WORTHY CAUSES.
WHAT’S THE BIG IDEA? A solution that lets local retailers generate funds for the charities of their choice by offering shoppers the chance to round their transactions up to the nearest pound, fiver, tenner or more. The excess amount is then automatically donated to the charity chosen by the retailer.
HOW DOES THAT WORK? Say a customer’s purchases come to £4.75. They can be asked if they want to round it up to £5 with the extra 25p going to charity.
SO, A MODERN VERSION OF THE COLLECTION TIN AT THE TILL? More or less. Rather than collecting their change and dumping it into the charity tin as they currently do, they can donate it direct to the charity – and the retailer doesn’t have to hand out so much small change.
AND CUSTOMERS CAN ROUND UP TO ANY AMOUNT? Retailers can set the options themselves. If someone is doing a big shop, for instance, and has spent £37.50, they can be
offered the choice to round it up to £40 with the extra £2.50 going to the charity. There is even an option for customers themselves to choose a specific amount to donate.
RETAILERS CHOOSE THE CHARITY? Yes. They can choose the preferred charity or can even choose multiple charities, local or national, allowing customers to pick the charity that appeals to them most.
DOES IT WORK WITH CARD TRANSACTIONS? Yes, it works with cash and card – and retailers have access to a detailed breakdown of the money they have raised. It can help increase loyalty and footfall and fits nicely with current buying habits where many consumer’s choices are based on using retail outlets that have a purpose beyond profit.
ANY DRAWBACKS? Round Up is a feature that is available within Cybertill’s RetailStore EPoS platform – so retailers would need to be using RetailStore.
HOW DO I FIND OUT MORE? Email enquiries@cybertill.com.
WEDNESDAY 19 AUGUST 2020 / ISSUE 18 / SLRMAG.CO.UK / 21
