THIS WEEK NURISHMENT BELHAVEN BREWERY FLORETTE IRN-BRU HAVANA CLUB LUCOZADE SPORT KP SNACKS OTHERS
NPD AND MEDIA
PICKS OF THE WEEK – NURISHMENT
NURISHMENT LAUNCHES SUMMER CAMPAIGN The brand’s summer campaign will focus on its affordability and rejuvenating benefits of the nutritionally-enriched milk drink.
Nurishment, the nutritionally enriched milk drink, has launched a four-week summer campaign to
Nurishment is made by Grace Foods UK, the supplier of Caribbean food and drink to the UK.
remind consumers of its “rejuvenating benefits.”
Vandu Patel, Marketing Manager for Grace
Including radio, billboard, trade and consumer
Foods UK, said: “Our studies have shown that
advertising, the brand’s summer campaign will
people chose Nurishment historically because of
feature the tagline ‘Smash 3pm, you with the
the unique can, the value price point, currently on
10am vibe’.
special price pack promotion at only £1.29 a can
The campaign, which also focuses on the
in selected independent stores, and because the
brand’s affordability, is the first of its kind for Nur-
taste is so good: it has a rich, velvety, comforting
ishment in a number of years.
quality.
The brand hopes that the new campaign will
“But many are not aware that it also contains
help to grow brand awareness with new audi-
100% of the daily recommended intake of vitamins
ences, in advance of the launch of new flavours
A, D and C, and includes five vitamins and minerals
early next year.The brand is currently available in
which help reduce tiredness and fatigue.
four different flavours and is sold in eye-catching pastel-coloured cans and bottles.
“This means it is a great choice for giving people an energy nudge to get them through the long hot
The ‘Smash 3pm you, with that 10am vibe’
summer afternoons - it’s the perfect mid-after-
refers to the 13 vitamins and minerals, protein and
noon pick-me-up drink. And it’s also fantastic for
calcium, which enrich the drink.
gym-goers.”
26 I SLRMAG.CO.UK/ ISSUE 114/ WEDNESDAY 20TH JULY 2022
